Apple increases the monthly price of its Apple TV+ streaming service to $ 12.99, which marks an increase of 30% compared to the previous $ 9.99 subscription price.
The updated price will be in force for new customers from Thursday and will influence the current subscribers 30 days after their next extension date.
It is worth noting that the annual subscription rate remains unchanged at $ 99.99. Apple does not change the price for the Apple One bundle of Services, which starts at $ 19.95 a month.
Apple TV+, just like other streaming services, has steadily increased its subscription prices. In 2023, Apple increased the price From the Apple TV+ monthly subscription from $ 6.99 to $ 9.99. The last price increase marks the third time that Apple has increased the subscription price for its streaming service since the launch in 2019 for $ 4.99 per month.
The price increase comes as The information Earlier this year, Apple reported more than $ 1 billion a year at the streaming service, making it the only service in Apple’s portfolio that is not profitable.
Despite Apple TV+ Productions that earn thousands of nominations and victories, the streaming service has lagged behind at Netflix, Disney+ and Amazon Prime video in the number of subscribers.
Last month, Apple announced That it landed a record-breaking 81 Emmy Award nominations, in which the popular thriller series “Severance” led as the most nominated series of the year.
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