Announcement of PGC partnership with NOAH

PGC Basketball has partnered with Noah to bring professional-level shot feedback to every gym.

“If you train your players to shoot a swish every time, you are training your players to fall short.”

That has been John Carter’s desperate plea to coaches as he spoke at clinics across the country over the past decade.

Many coaches laughed him out of the gym.

But now the data proves once and for all…

Johannes was right.

What the coaches didn’t know was that John and his team of basketball data scientists at NOAH had analyzed more than half a billion shots using their patented shot-tracking technology to finally “clear the smoke” and get the science-based answer to their most pressing question…

“What is the optimal shooting arc, depth, and left-right required to maximize shooting percentage and increase consistency with each player as quickly as possible?”

How NBA teams use the ‘science of shooting’ to gain an edge

Noah’s technology records the angle, depth and left-right aim of a shot and provides instant readouts on the huge screen. Players have two options for receiving feedback from the NOAH technology: one option is auditable feedback immediately after each shot, while the other provides visual feedback on the screens after each shot.

Early adopters of NOAH shot tracking technology include 28 of the 30 NBA teams, and the NCAA is quickly following suit. This past season alone, dozens of NCAA D1 teams, including every 2025 NCAA Final Four team, installed NOAH’s technology for their players to practice with.

For coaches who haven’t kept up with how data is reshaping the fundamentals of basketball, long gone are the days of telling your players to “shoot higher!” or “not that high!”. “That kind of coaching is no longer necessary,” John explains. “Players can now practice shooting on their own and gain valuable real-time data that is proven to result in a higher make percentage.”

Just ask #3 NBA overall pick, Reed Sheppard. In high school/AAU he hit 32% of three. In Kentucky, with data-driven practice with the help of Noah, he made the switch 52%the best in the country. The takeaway isn’t magic. Are measured repetitions that build repeatable mechanics and confidence.

(What’s even better news is that high school coaches get even more out of the Noah system than college and pro coaches do. Less than 10% of HS players even shoot the right arc and depth, which is a percentage killer that’s easily corrected.)

A partnership that provides professional-level feedback at an affordable price

After years of R&D, John and his team have developed a new, easy-to-install product called NOAH signwhich uses a similar technology stack to provide all the real-time data players need to improve their shooting skills.

“When I first heard about the new Noah Backboard, I had to call John immediately to see for myself if what they claimed about how quickly a shooter could improve their accuracy was true. After an hour-long demo with John’s team, I knew we had to find a way to work together and bring this incredible technology to our PGC coaches and players across the country,” said Mano Watsa, President of PGC Basketball.

“The Noah Backboard is a revolutionary tool that I could only have dreamed of using during my coaching and playing days and I can’t wait for PGC to play a role in giving more young, aspiring players the real-time shooting feedback they need to immediately improve their shot, leading to more confident players across the country. I’m a believer!”

When asked about the recent partnership, John Carter said:

“We couldn’t be more excited to partner with PGC Basketball to help us get the product into gyms across the country. Their track record of more than 30 years as a leader in youth basketball player development, along with their impressive list of graduates who now play in the NBA, WNBA and the highest levels of college basketball, is truly incredible.”

What coach and players get:

• Instant adjustments on bowdepth and alignment. No more “higher!” versus “not that high!” guessing.
• Faster learning loops for individuals or groups during team training.
• Traceable (and measurable) progress across practices and seasons.

Would you like to have one installed in your gym next week?

For more information and information about installing a NOAH sign at your school, visit https://www.noahbasketball.com/products/noah-backboard

You can also call 1-888-TRY-NOACH or visit https://www.noahbasketball.com/contact-us.