An important update (that’s not about your pension plan)

An important update (that’s not about your pension plan)

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If you landed here and expected a new view of how much you really have to retire, or another soft memory to stay the course – this is not that kind of post.

This is a little more personal.

After 18 years and more than 700 messages, Scott Ronalds-our old writer, communicator-in-chief and internal jargon-agent- has left Steadyhand. If you have read this blog for a longer period of time, chances are that he made you think, laugh or will see you investing through the lens of Zalmspawning or something just scotty.

With the departure of Scott and Steadyhand’s recent acquisition by goal unlimitedYou might wonder, what is it?

Allow me to introduce myself.

👋 Hello, I am Vanessa. I am the head of communication.

Yes, the goal is a company that does crypto.

Yes, we have more than three people in our marketing department.

And yes, we occasionally use financial jargon. We also have a surprising number of water polo enthusiasts, and our fridge often no longer touches cola light.

This is what is also true: Goal and Steadyhand are more on each other than you might think.

I started about five years ago, fresh from the plane from London, England, and interviewed from the basement of my parents in Lasalle, Ontario.

Although I came from the industry, I remember my skepticism: how would these types of asset management be from Toronto? And more importantly, do I have to hide my Mopse Tattoo?

It appears that my prejudices were completely off-base.

The aim is to challenge traditional investment and wealth landscapes – because too often Canadians are left with solutions that are too generic, too complex or simply impersonal.

Here we wear a few hats.

There is Target investmentsWhere we build products for Canadians who want investment solutions are tailored to their real-life needs. And there is Goal unlimitedOur wider platform for innovation in finance, fintech and beyond.

We also have an asset management arm and a financing financing financing, all built with the aim of placing a higher bar in the financial services sector.

It can sound big on paper. Ambitious. Maybe even a bit … business.

But here is the truth: we are not a faceless machine. We are people.

People who give a lot to repairing what has been broken in Finance, about the first place of the investor (real). And about challenging the old way to do things – not only because of the disruption, but because Canadians earn better.

You will hear us talking a lot about helping Canadians to win. We are in with you. For you.

Just like Steadyhand, we know that the industry still has to do work and that trust has earned one decision at the same time.

We are not here to imitate what came earlier, but to build on it. To take the clarity and the frankness that this blog defined and to spend in new ways, with new voices and new energy.

Now I think this is the part where I bind all this in an investing allegory, right?

What about this: Diversity is a good thing.

No? Is this also starting to read Carrie Bradshaw?

My apologies. Scott’s humor and telling stories will be difficult to replicate, but this space will remain what it has always been: attentive, sorted out and occasionally a bit weird.

If we start to sound like a shiny brochure or slide too much lingo, you have my full permission to call me.

Thank you for giving us the chance to earn your confidence. We are pleased to build something great together.

– Vanessa

#important #update #pension #plan

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