America’s last Volvo wagon is dying as buyers ‘overwhelmingly’ want SUVs

Volvo is just months away from becoming a full-fledged SUV brand in the United States. It’s hard to believe it’s come to this, but the only remaining cart heads the way of the dodo. Order books for the V60 Cross Country close at the end of January, while U.S. production ends in April. You may be able to find the liquidated estate at a dealer for a while, but time is running out.

The cancellation of the V60 Cross Country in the US follows the demise of the V60 Polestar Engineered earlier this year. Looking at the glass half full, the V60 will continue to be offered in other markets as the brand’s last station wagon. As a refresher, the larger V90 was discontinued worldwide just a few months ago, unfortunately with no replacement in sight.

Why are regular cars usually dead? Don’t blame the company, but rather the customers who “overwhelmingly prefer SUVs,” according to Volvo. Geely’s Swedish brand leaves the door open for a possible return and calls the V60 CC ‘this generation of Volvo cars’. That wording implies that there could be a next-generation model at some point, unless we read too much into the statement.

Volvo calls the rise of SUVs at the expense of traditional cars ‘bittersweet’. On the one hand, the ‘XC’ models do all the heavy lifting in terms of sales. On the other hand, wagons were the defining body style for the Gothenburg-based automaker. However, the majority have spoken and want SUVs.

The harsh reality of the automotive industry is that it is impossible for a company to keep slow-selling models in its range. Through November 2025, Volvo sold just 3,630 V60 Cross Countrys in the US and only 30 regular V60s. The V90 Cross Country achieved 731 sales before going bankrupt. The S60 and S90 sedans didn’t reach four-digits, even though both had been retired for a while.

If you want a V60 Cross Country before it disappears forever, pricing starts at $53,495 for the Plus trim before options. The more luxurious Ultra version starts at $58,795. It’s unclear how long the V60 will last outside the US, as the luxury car has reached a venerable age. It’s about to turn eight, although it remains one of the most attractive cars in its segment.

Volvo isn’t abandoning traditional cars completely. In addition to the V60, the company still sells the S90 sedan in select markets. There is also the fully electric ES90 as a five-door liftback, so the Swedes are not (yet) completely bowing to the SUV overlords.

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