After Better-Than-Expected Opening Weekend at Theaters, Box Office for Amazon’s ‘Melania’ fell 67%to an estimated $2.37 million, in its second weekend.
The documentary about First Melania Trump has yielded a lot a total of $13.5 million to date (almost all in the United States), meaning it’s extremely unlikely that the film — which Amazon spent $40 million to acquire and $35 million to market — will break even at the box office.
Before the release of “Melania,” she was a former Amazon film executive asked how the price tag could be motivated by anything else than “ingratiation” with the Trump administration or “outright bribery.”
Movies typically slow down during Super Bowl weekend, but the top movie of the weekend, “Send Help,” was down only 47%. And after coming third on the charts last weekend, “Melania” is in ninth place this time.
Perhaps anticipating the discussion about the film’s decline, Amazon released a statement from head of domestic theatrical distribution Kevin Wilson, who said, “Together, theater and streaming represent two distinct value-creating moments that amplify the film’s overall impact.”
Received “Melania”. universally negative reviews from criticsbut the 99% audience rating on Rotten Tomatoes was so good that the site issued a statement insisting that the score was genuine.
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