Through Sharell B. McNair
September 4, 2025
The e-commerce conglomerate began to send notifications of plans to dump his Prime Invitee program by 1 October.
In an attempt to combat users of users who share account services, Amazon eliminates its most important subscription program with which users enable it Share free shipping costs with people outside their houses, CNBC Reports.
The e-commerce conglomerate began to send notifications about plans to terminate its Prime Invitee program by 1 October, so that an advantage was eliminated that non-Prime members allowed free, two-day shipping with the use of a different address. “We write to inform you that the Prime Invitee program, which could share the fast, free delivery of Prime with others, will end on October 1, 2025,” said the notification.
“Your invited guests will be informed directly of this change by 5 September 2025.”
As the message came out, some shoppers asked why they had not yet received the notification. According to Vs todayA Amazon spokesperson said the notification was sent to customers who signed up for the program between the launch of 2009 and 2015, when the program stopped accepting new members.
In the footsteps of other large companies, such as Netflix and Hulu, Amazon brings the change after a report from Reuters Emphasized US Prime reports, which usually increase over time for the annual Prime Day of the company in July 2025, inflamed from the total from 2024.
The company will now need guests who do not live with the account holder to register for their own Prime membership, as a Amazon spokesperson said that membership has shown signs of “strong growth and customer involvement in the US and internationally.” All Prime users must share the same residential address, or “the” address you consider as your house and where you spend most of your time. ”
However, there is a small Maas in the law for some Amazon members. On its website, the company stated that Prime -members with Amazon Family can still share benefits with another adult, a maximum of four teenagers or children added before April 7, 2025. “Prime members can share a wide range of prime benefits with Amazon family instead, including: Fast, Free Delivery, Series, Series and Love Deals and Stores and Stores and Stores Prime video and additional digital entertainment;
Although some users may feel that the movements of Amazon can be due to financial problems, said Laurenspacher, professor in Massachusetts, in the Massachusetts professor Laurenspacher that the decision was probably taken after it should be that the Prime Invitee program is not as profitable or as it once was. “The program was probably initially introduced as almost a referral program in the hope that sharing the shipping option would encourage people to sign up for all the most important offer,” wrote Beitelspacher.
“My gamble is that it did not happen, so now Amazon will look at other ways to recruit new customers.”
She also believes that the relocation can increase registrations, but it is a risk. “Removing customers can encourage them to participate in … Prime, but Amazon runs the risk that that customer may lose to other companies that have advanced their own shipping capacities,” the professor continued.
Since some users were worried about losing access to Prime, Amazon recommends asking a Prime member in their household to add them to their family account, or simply get their own Prime membership, with a standard plan for $ 14.99 per month.
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