Amazon launches AI agent to help sellers to complete tasks and manage their business | Techcrunch

Amazon announced On Wednesday it introduces an always-on-AI agent who will help sellers on his platform to run their business. The company works the seller assistant, its AI tool for external sellers, to help treat tasks on behalf of the seller.

“Our agentic AI options are designed to work seamlessly during the entire sales experience, which means that sellers can go from dealing with each task to collaborate with an intelligent assistant who works proactively around the clock, while they always keep sellers in control,” Amazon wrote in one press release. “Seller assistant will be able to handle everything, from routine activities to complex business strategy, so that sellers can concentrate on innovation and growth.”

The seller assistant can now not only take the health and inventory of the account into account, but also help with the development of strategies and taking action when authorized, says Amazon.

For example, when a seller investigates his inventory, the seller assistant will mark slowly moving products before they incur storage costs in the long term and recommend whether it would be useful to leave the item, reduce the price or completely remove it. Seller assistant will also be able to analyze question patterns and to prepare recommendations for shipment.

Seller assistant continuously monitors the account of a seller and marks potential problems and actions, such as stock reports that can violate the regulations for new product safety. Moreover, it can automatically ensure that all products of a seller meet the compliance requirements in every country in which they sell.

Agent-driven trade is an area of ​​intense importance for technology companies, which imagine a future in which agents can initiate deals or make purchases on behalf of their customers. On Tuesday, Google released a new payment protocol for agentic transactions, although Amazon was not mentioned as a partner.

Amazon has also announced that the Agentic AI brings to advertisements, allowing sellers to develop advertisements through conversation prompts.

Today’s announcement marks the newest AI tools that Amazon has rolled out for external sellers on his platform. Other tools include a videoerator for advertisements and a generative AI tool that helps traders to improve their product listings.