Data scientist between 2015 and 2024 Sundas Khalid more than tripled her Big Tech salary and then built a content business that outpaced her day job. For someone who grew up in the lower middle class and is insecure about money, seeing those numbers still feels surreal.
From Amazon intern to Google director
As noted in a Business Insider accountKhalid’s story started with one Amazon.com Inc. (NASDAQ:AMZN) internship in 2013 and a return offer as a data engineer the following year. In 2015, her first full year, she earned about $77,000. In 2016, after already doing higher-level work, she rose to data engineer II and earned $127,000.
Her script was simple. She did the work at the level she was supposed to be working at and then documented the impact. By 2018, she had started focusing on data science at Amazon, where she earned around $232,000.
The hobby that made $302,000
Khalid started posting career wins on Instagram in 2016 to connect with other women in tech. After Instagram launched Reels in 2020, it doubled down on short advice on breaking into and growing in tech, plus longer YouTube explanations.
Ad revenue was nice, but the real money came in when brands started paying for integrations. Today, she estimates that 90% of her creator income comes from sponsorships, supported by a virtual assistant and video editors so she can focus on ideas and scripts.
She now spends about five hours a week on content, has 735,000 followers across TikTok, YouTube and Instagram, and is generating $302,000 from her creator business in 2024, which is more than her Google salary, and a second income stream that helps her sleep better in a volatile tech job market while continuing to support her two children.
Image via Shutterstock/SkazovD
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