Amagi Media Labs gets Sebi nod for IPO, to raise Rs 1,020 cr through fresh issue

Software-as-a-service (SaaS) company Amagi Media Labs has received approval from market regulator Securities and Exchange Board of India (Sebi) to launch its initial public offering (IPO), which will be a mix of a new issue and an offer for sale (OFS). The company plans to raise Rs 1,020 crore through issue of new shares, while existing shareholders will offload 3.41 crore shares.Sebi also gave a nod to two other issues namely Sahajanand Medical Technologies and Fractal Analytics.

Amagi submitted its concept papers to Sebi in July 2025 and received approval on November 18.The company is in discussions with the Book Running Lead Managers (BRLMs) and may consider a pre-IPO placement of a total of Rs 204 crore prior to the filing of the Red Herring Prospectus (RHP) with the ROC. If the pre-IPO placement is executed, the new issue will be reduced to the size of such Pre-IPO placement.

About Amagi Media Labs

Headquartered in Bengaluru, the company connects media companies to their audiences through cloud-native technology and helps content providers and distributors upload and deliver video over the internet (streaming) through smart televisions, smartphones and applications. The company was founded in 2008 by its promoters Baskar Subramanian, Managing Director & CEO, Srividhya Srinivasan, Chief Technology Officer and Arunachalam Srinivasan Karapattu, President – ​​Global Business. Amagi is backed by leading venture capital firms including Accel, Avataar Ventures, Norwest Venture Partners and Premji Invest. It works with more than 45% of the top 50 publicly traded media and entertainment companies by revenue, according to the DRHP.

Amagi Media Labs sells shareholders

As part of the OFS, the selling shareholders – PI Opportunities Fund I, PI Opportunities Fund II, Norwest Venture Partners

The Amagi Media Labs IPO continues

Amagi suggests using Rs. 667 crore of the net proceeds from the new issue will go towards investments in technology and cloud infrastructure, and the remaining amount towards financing inorganic growth through unidentified acquisitions and general corporate purposes.

Financial data

Amagi reported revenue from operations of Rs 1,162 crore in FY25, with a compound annual growth rate of 30.70% between FY2023 and FY2025, driven by new customer acquisition and increased usage of the platform by existing customers.

Amagi Media Labs IPO Lead Managers

Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited and Avendus Capital Private Limited are the BRLMs for the issue.

The company’s shares are proposed to be listed on BSE and NSE.

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