As part of this partnership, SPORTFIVE will serve as a key commercial partner for FIH, supporting FIH’s mission to increase the sport’s global visibility and secure brand partnerships in key markets including the Middle East, South Asia, Europe and the United Kingdom.
This partnership debuts with FIH’s most prestigious event, the FIH Hockey World Cup, taking place from August 15 to 30, 2026 in Belgium and the Netherlands. In addition to the World Cup, SPORTFIVE will also work with FIH across its broader international portfolio of major events and tournaments, including the FIH Hockey Pro League and innovative formats such as the FIH Hockey5s World Cup, putting SPORTFIVE at the heart of shaping the commercial future of one of the world’s most inclusive and fast-growing Olympic sports.
FIH President Tayyab Ikram said this: “As the global governing body of hockey, our primary mission is to develop the sport worldwide. This would not be possible without the invaluable support of commercial partners who are steadfastly committed to us and share the values of our sport. We are confident that SPORTFIVE’s support will enable us to take hockey to the next level and look forward to a fruitful partnership.”
“We are proud to partner with FIH, starting with the 2026 FIH Hockey World Cup as FIH’s most prestigious event. Hockey has a passionate global following and we see enormous potential to connect brands with fans in meaningful ways. This is just the start of what we believe will be a dynamic and lasting relationship,” said Robert Müller from Vultejus, Chief Growth Officer, SPORTFIVE.
“By partnering with FIH for the 2026 World Cup, we can tap into the energy of the global hockey fan base while delivering tailored brand solutions across markets. We want to build momentum not only for this event, but also for the sport’s long-term commercial growth,” he added. Venu Nair, Managing Director South Asia and Middle East, SPORTFIVE.
This partnership marks the beginning of a new era for international hockey, combining SPORTFIVE’s global network and sports marketing expertise with FIH’s vision to promote hockey as a sport that is Olympic, inclusive and truly global.
Source: FIH.hockey
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