Today Adobe has announced the general availability of its AI agents for Adobe Experience Platform (AEP) and AEP Agent Orchestrator, the platform layer for managing and adjusting AI agents of Adobe and third-party ecosystems.
Adobe viewed the agents and orchestrator at the Adobe Summit event in March 2025. The Hershey Company, Lenovo, PGA Tour, Wegmans Food Markets and Wilson Company belong to the brands that worked with Adobe’s AI agents and agent-driven requests before the general availability.
The basis of AEP Agent Orchestrator is a reasoning engine where decision -making science and language models enable dynamic and adaptive reasoning. The engine interprets the intention of the users of natural language prompts and determines which agents to activate as part of a orchestrated plan. The result, says Adobe, is contextually relevant and targeted automated actions, with support for refinement with the help of a “human-in-the-lus” approach.
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The AI agents of Adobe include:
- Audience Helps teams quickly build public segments for personalization efforts. The agent analyzes various customer data, including involvement in channels, then orders and then creates a high -quality audience for organizational goals and KPIs.
- Traveling agent In Journey, Optimizer helps to create and orchestrate customer trips and campaigns on internet, mobile, app and e-mail channels. It makes travel based on defined goals, optimizes contact points based on aspects such as the drop-off of the customer and reveals insights to refine interactions.
- Experiment Teams are able to assume new ideas for optimization -efforts (for example improving website experience), to analyze causal impact and identify predicted conversion or lift. It is available in Journey Optimizer Experimentation Accelerator.
- Data insights agent Stream lines collect insights from signals in an organization, so that each team can visualize, predict and remedy in state experience initiatives. This agent is available in Adobe Customer Journey Analytics (Projection) and other Adobe Enterprise applications.
- Site Optimization Agent Always offers support for teams to manage brand websites. It detects automatically and evokes problems that influence the involvement of the customer, such as broken backlinks or low -performing pages.
- Product support agent Makes solving problems for Adobe customers easier. It uses various sources of knowledge and organizational data to help users get the most value from their business applications. It offers support for solving problems, including making case and tracking, directly in user work flows.
The company also announced that Adobe Experience Platform Agent Composer will be coming soon. It offers an interface for companies to adjust and configure AI agents based on their brand guidelines, control policy for organizations and more. New developer tools, including an agent SDK and Agent Register, will help developers to build, expand and orchestrate agent apps. Agent Composer also gives companies the tools to stimulate cooperation with multi-agents via the Agent2Agent protocol.
Adobe also announced new Agentic AI partnerships with Cognizant, Google Cloud, Havas, Medallia and Omnicom, which makes seamless execution of workflows between agents and adaptation in industries and use cases possible.
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