Added BNB to Coinbase Roadmap, Signaling Shift in Exchange Rivalry

Added BNB to Coinbase Roadmap, Signaling Shift in Exchange Rivalry

  • Coinbase has added BNB to its roadmap.

  • The move coincides with the launch of Coinbase’s Blue Carpet program to support asset onboarding.

  • BNB’s listing is dependent on market forces and technical readiness, but signals growing cooperation in the exchange space.

Coinbase has added Binance Coin (BNB) to its roadmap of potential entriesThis signals a major shift in the way two of the largest competitors in the centralized foreign exchange market interact.

The company has also added other altcoins to the pre-list, including QCAD (QCAD), Keeta (KTA) and DoubleZero (2Z).

Coinbase noted that the launch of trading for BNB, and any assets added to the roadmap, are dependent on two key factors: market making support and sufficient technical infrastructure. Requirements that Binance Coin, as one of the largest assets on the market, should have no problem meeting.

The potential BNB listing on Coinbase’s trading platform also marks a space where companies are more willing to interact with each other, now under a clearer and less aggressive regulatory framework. It comes just two years after the exchange delisted Binance USD (BUSD) in 2023 after Paxos halted coinage under pressure from regulators.

The move, announced on October 15, 2025, marks the first time Coinbase has publicly considered launching the native token of its biggest rival, Binance. The move coincides with Coinbase’s new initiative called the “Blue Carpet” program, which aims to ease and improve onboarding for digital assets on the platform.

BNB is the third largest cryptocurrency on the market by market cap and recently traded on the spot with XRP. The price is currently trading at $1,104 per coin, up more than 26% in the last thirty days.

Historically, the two exchanges have had little business interaction with each other. While Coinbase rules in North America, Binance has long dominated global markets, especially in Asia and Europe.

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