Milla McPhee to lead the strategy for the broadcaster from September.
ABC has appointed Milla McPhee as director of the public, successor to Leisa Bacon who left a year ago.
She is currently Chief Strategy Officer of Droga5 and Managing Director at Accenture Song. Previously she was head of brand and creative strategy for Amazon in Europe. She has contributed to the development of strategies for NRMA, Telstra, Optus, Tourism Australia, Australia Post and Qantas.
“It is an extremely rare opportunity to help reflect a nation. The ABC is one of our most vital public institutions and sustainable cultural icons.
“I am honored to become a member of the leadership team at such a critical moment for media, creativity and the cultural identity of Australia.”
Managing Director Hugh Marks said: “Milla clearly has an incredibly strategic and creative mind that will be invaluable if we continue to strengthen the relationship between the ABC, his programs and services and all Australians.
“It will bring a unique perspective and the public -oriented approach to the leadership team, which contributes to the ABC’s delivery of memorable and distinctive content experiences.”
She starts on September 8, 2025.
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