A visual identity that has received your back

A look at the visual identity of DigitalM8, a brand project that records the entire spectrum service and a one-stop-shop approach.

Less -Monendy Studio, with designer Ionut Vlad, has created an exciting visual identity for DigitalM8, a digital agency that offers a complete 360 ° solution for customers. The core idea of the agency is to offer a single, one-stop creative and tech partner, so that customers are eliminated to manage multiple teams. This visual identity had to capture that extensive service and also feel professional and approachable.

The design process started with defining the core values of the brand: trust, clarity, innovation and a cooperation spirit. The visual direction was then made around the concept of a “partner” – a reliable and expert partner who supports the customer throughout their journey. This leading principle led to a logo that balances a tech-forward feeling with a friendly tone. After exploring options such as abstract monograms and pixel-inspired shapes, the team settled on a clean, geometric word mark in combination with an icon that represents connection and integration.

The color palette is designed to stand out in the busy digital landscape, with the help of daring tones with sufficient disability to be suitable for professional contexts. Typography was another important consideration and combined a functional, modern grotesque for structure with a more expressive secondary font to inject personality into the brand.

An important challenge was the design of a system that would be consistent in a wide range of contact points, from websites and social media to decks and printed collateral. The final system had to be both consistent and flexible enough to adapt to different sizes and displays.

The final identity system is an extensive suite with the logo, the color palette, the type of hierarchy and the layout system. The project applications are shown in both digital and printed materials, which demonstrates a coherent and well thought -out design. Ultimately, the visual identity reflects what the DigitalM8 agency represents: clear communication, smart design and digital support on full circle. The images below offer a detailed view of the final delivery, from the Logosuite to the various digital and printed applications. It is a fantastic example of how the core values of a brand can be translated into a fascinating and functional visual language.