Their hero.
After some more scrolling:
Their ‘How it works’ section.
.
To wait.
This is really starting to look similar Roll (my side project) “How it works” section.
Kavla’s section (now replaced)
However, I’m not one to jump to conclusions. This could just be a big coincidence!
Then I checked their CSS:
/* Yellow underline highlight
like Kavla */
h3::after {
content: "";
position: absolute;
left: -4%;
right: -4%;
bottom: -3px;
height: 14px;
background: var(--yellow);
z-index: -1;
transform: rotate(-0.6deg);
}
Hmmm. 🤔
To console myself with this ridiculous theft with inspection elements, I made some bad memes.
Sorry
That could have been the end of the story.
.
.
But I sent them a snarky email.
Alex (me)
Hello! I’m building Kavla. I found your site and we have a very similar design! Chance!Have you tried it out? What were you thinking?
Might as well ask for product feedback, right?
Instead, I got a quick and honest answer.
She (Milan)
Hey! Yes, I may have used you guys as inspiration… Sorry, I’m not even sure what your product does. I just loved the design of the landing page.Imitation is flattery right?? My landing page is still in development… but for now I have certainly gained inspiration.
Okay, so Milan admitted that he copied my design. Good for my ego!
But the fact that he doesn’t understand what Kavla is doing is worrying. I sent him a follow-up email asking for more and got this response:
Milan
I’m a solo developer and recent founder. I have been working as a developer for quite some time. To be honest, from the landing page I still have no idea what the product is actually for.
I see you put a lot of care and attention into this, and I really like the user interface!
Ouch.
So we have a person, a former developer and now founder, who after hours of looking at my landing page trying to copy it, still doesn’t get it wtf Kavla rings.
That’s… not good.
My goal is to amaze people who work with SQL professionally (data engineers, analysts, data scientists). They didn’t fit this personality. But they should still be able to figure out what I’m actually building.
We ended up exchanging a few more emails. I gained insight after insight, what a treasure trove!
My own personal treasure, available via email! Long John Silver would be super jealous
I realized I had over-indexed on collaborative sales. I’m super excited about how awesome play (the canvas I’m using) allows multiplayer. I really wanted to do everything I could to show it.
However, this led me to neglect the sale of Kavla’s core business. After all, multiplayer is something you only care about once you’ve enjoyed the product in single player.
I also tried to tighten it up so it’s clearer what the value prop is:
Kavla is for messy, non-linear analysis where notes, screenshots, and questions sit right next to the SQL and graphs.
The new landing page is available at kavla.dev. Check it out!
Send me an email, I’d love to hear what you think ([email protected]). And try the product too!
Also take a look at Milan’s company Conference cowboy. He is building a white label events app. Great guy!
#startup #copied #landing #page #gave #great #feedback