A song of the black swans for the iconic Volvo Wagon

A song of the black swans for the iconic Volvo Wagon

3 minutes, 12 seconds Read

The latest Volvo V90 was built at the company’s production facility in Torslanda, Sweden. Appropriately, the car is finished in black. However, the ebony station wagon will not go to a collector’s private collection. In fact, it doesn’t sell at all. Instead, the company is keeping the car for itself and placing it in the Volvo Heritage Collection, which can be viewed at the World of Volvo experience center in Gothenburg.


volvo-logo.jpeg

Basic trim transmission

8-speed automatic

Basic trim drivetrain

Four-wheel drive

Basic trim horsepower

295 hp @5400 rpm

Basic trim torque

310 lb-ft. @ 2100 rpm

Fuel consumption basic trim (city/highway/combined)

22/29/25 mpg

Battery type basic trim

Lead-acid battery

To make

Volvo

Model

V90 Cross Country

Segment

Mid-size luxury car

Infotainment and features

8 /10



Volvo announced the end of production for its full-size station wagon at the end of August. Coach reported that the automaker claimed it was canceling the V90 “in accordance” with its “global cycle plan.” That makes sense, because the S90 sedan with which it shares everything except a longer roof has already been dropped to make way for the fully electric ES90. However, does the death of another Volvo car mean the Swedish brand will ditch the body style altogether?

Is the Volvo Station Wagon completely dead?

Three-quarter shot from the front of a black Volvo V90
Three-quarter shot from the front of a black Volvo V90
Volvo

The short answer is unfortunately yes. Then-CEO Jim Rowan said this publicly earlier this year. At the request of Coach if he thinks the brand could abandon wagons altogether, he said, “Yes, because I think it’s changed, right? SUVs have changed with ride height.” The carmaker’s current CEO, HÃ¥kan Samuelsson, has not changed this position since he took over on April 1, 2025.

Black Volvo V90 Volvo

The brand has believed for some time that customers, especially those in North America, prefer SUVs over wagons, to the point that it made the wagons feel more like SUVs. With the death of the V90, the discontinued V60 Cross Country is the only car Volvo sells in the US. Previously, the V90 was only available here as a Cross Country model.

2025 Volvo EX90 TopSpeed ​​​​rear
2025 Volvo EX90 REAR
William Clavey | Top speed

The SUV is quickly taking over Volvo’s lineup, and most are electrified. The EX30, EX40 and EX90 make up the brand’s fast-growing electric range, while the XC40, XC60 and XC90 continue to use petrol and offer both mild hybrid and plug-in hybrid variants. Aside from the aforementioned V60 Cross Country, no Volvo cars, sedan or wagon, are sold here in the US anymore.

BMW M5 Touring-13 from 2025
2025 BMW M5 Touring
BMW USA

Meanwhile, Volvo’s main competition is experiencing a wagon renaissance. The BMW M5 Touring is so popular that it outsells the M5 sedan here in the US. Nowadays, Audi only sells its ultra-powerful RS6 as a station wagon, also called the Avant. If those two grocers are too much for you, Mercedes-Benz sells a slightly less powerful station wagon, the E 53 Wagon.

TopSpeed’s opinion

Black Volvo V90 Volvo

The Volvo V90 is widely regarded as one of the most beautiful station wagon designs of all time. Volvo’s design aesthetic has evolved in recent decades from boxy utilitarianism to a kind of Scandinavian minimalism that combines strong, straight lines with elegant lines. In the case of the V90, that styling gave it an easy presence that its German rivals often couldn’t match.

Yet here we are. Those German competitors seem to be doing well, while the V90 has just made its last march along the production line. Maybe it’s because Volvo has leaned too much on electrification in recent years. Or maybe it’s because the Germans realized that station wagons themselves weren’t that interesting: they needed power to attract people. The V90 never got a hardcore performance model, and Volvo no longer sells higher-performance Engineered by Polestar models here in the US. That’s a shame, because V90 Engineered by Polestar has a nice sound.

#song #black #swans #iconic #Volvo #Wagon

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