Even if you are absolutely new Search engine optimization (SEO), You certainly came across the concept of keyword research.
In turn, keyword research is essentially based on two statistics that you must consider to choose which searches you should optimize your site for:
- Search volume of keyword; And
- The level of competition for that specific keyword.
Although most keyword tools do more or less good work and detect how many sites arrange for a certain keyword (that is what is meant with the level of competition), when it comes to returning data for search volumes, they really vary.
This short manual will lead you through the most important aspects of search volume of keywords:
- What it is;
- Why do you have to pay attention to this statistics; And
- How to choose the best source of search volume data from keywords.
Armed with these insights, you can apply this metric to your SEO and marketing efforts all to build a smarter and more data-driven strategy for your online success.
Search volume of keyword: what is it?
Search volume of keyword is a metric that reflects how users often introduce a certain query in search engines within a specific period.
It is always best to look at this statistics within a monthly period (so most of the tools) because it is closely linked to site trafficwhich you usually count every month.
Why do you need search volume statistics?
When 93% of online travel Start with a simple search, knowing which query to optimize is the basis of your online strategy.
Although you can experiment with different applications of search volume data, the most popular use cases are:
- To give priority to your keyword optimization as search volume statistics help to emphasize the so-called low-hanging keywords or searches that attract the highest number of searches, but with the lowest competition.
- To determine seasonal influences in searches – for example, if you fall a traffic from Augustus to a page dedicated to Valentine’s Day gift ideas, it is no surprise if the highest searches for the keyword “Valentine’s Day Gift ideas” around February. But not everything is so clear. You may never expect seasonal influences in your target key word, but it can take place and it is best to know – whether you simply optimize for the search engines or prepare a marketing campaign.
There are still a few unorthodox use of search volume data from keywords:
- Some online companies, especially e-commerce customs it is to evaluate the user’s demand.
- Others even use keyword search statistics to shape their product strategy, precisely on the basis of these demand evaluations.
How to choose the best source of search volume data from keywords
Now that we have treated the basic principles of search volumes of keywords and how they can use them, it is time to unpack where you can find these statistics.
As with most things SEO and digital marketingYou have your Google tools and third-party tools. Google is usually always free, while the latter is charged for access to data.
It may seem like a no-brainer, but it is actually not almost impossible to conclude that you can get away with statistics that come from Google itself.
Google-Native Tools for keyword research
This subtitle is actually not that accurate because Google in itself does not offer tools for keyword research.
With some solution, however, you can get some information.
When you look at solutions that provide insights into keyword statistics, you always see Google Search Console between the recommendations.
It is a great tool that you should turn regularly, but in terms of search volume data for keywords, it doesn’t work.
Google Search Console (source))
One thing is that Google Search Console only contains keyword statistics for searches that you have already treated. So you cannot see data for keywords for which your site does not stand, which is a problem because the main purpose of keyword research is to discover new keywords that you have to integrate in your SEO and Marketing strategies.
Then you actually see no data from search volume data. Instead you see press That only reflects how many people who google this or search query could have seen your link. And keeping the definition of search volume of keywords in mind, you can see that this is not the same.
What about it now Google keyword planner?
It is a tool for advertisers, which means that it must come up with more useful data. And it does, only precise search volume numbers only appear when you actually perform an advertising campaign.
The tool lets we call it the free version – if you just do some preliminary research for advertising purposes, but not actually assigned an advertising budget – only returns the search volume of the keyword.
Google keyword planner (source))
This means that you can only see the real statistics of the search volume when you are ready to allocate some dollars, and that can be the most expensive to do if you do not only work in an industry with a few dozen goal changes.
Your keyword research consisting of the analysis of 100-500 searches (the absolute minimum of a company) will cost you a lot and require a lot of effort.
Tools from third parties-the best source of search volume statistics of keywords?
However, it is not hopeless. Third -party tools are all there to borrow a hand and return keyword search volumes to help you carry out keyword research. But there are many options that are available.
You can of course make a subjective choice and concentrate on things like prices, the convenience of use, and so on. But because search volumes of keywords are so important, it is best to use cold hard data to make your choice of a tool.
Although it seems as if there is an endless number of tools that relate to all things of the keyword, there are actually a few who are serious about it.
But if we take the quality aspect of a research tool of keyword – and that is the most important – there is only a few options behind it.
Semus” MozAnd Ahrefs Are the most popular solutions in the market for keyword data. But it is extremely difficult to make a choice between them. Only data can really show which tool has a better quality of the search volume dataAnd one investigation has looked into this.
Which keyword research tool is supplied with the most accurate search volume statistics?
This study Assessed keyword search volume data in Semus” Moz” AhrefsSerpstat, Sistrix and Mangools – the leading industrial tools for keyword research.
They compared the statistics of these tools with the impressions of Google Search Console. How is that accurate comparison? As this methodology reveals, GSC Impressions -Data in some cases can reflect the search volume measurements, and the study needs exactly the keywords that match these authorities. This Methodology Post goes out on this approach.
As a icing at the top, they also looked at Google – Free version, just to see if even the reach that it reflects are more accurate than what external tools have to offer.
Now let’s look at the most important discoveries that should help you understand which tool is delivered with the most accurate search volume data.
Search volume data accuracy
% of the keywords that coincide with Google Search Console Stats
Semus Has most of the keywords that match the impressions of GSC. This means that this is accuracy, this is the best tool to opt for keyword research.
Coverage of keyword data
However, the study did not only focus on the pure quality factor. It also looked at the aspect of the data reporting of the keyword data of each tool.
Why? Because although a tool can have very accurate statistics for search volume, it may not have a wide keyword cover, which reduces its research options.
Tools usually report over this stat – especially when figures look good. For example, the leader of the keywords are looking for volume -data quality leader Semus Says that it returns data for 98% of all American keywords, and the study also looked at it.
% of keywords without returned data about each tool
It looks like Semus Do not lie when reporting an almost total coverage for keyword data for the US. Other tools – and even curious Google Keyword Planner’s free version – have many more missing keyword data.
We work together with Semrush to give you an exclusive 30-day free trial version. With this test you get access to the Pro subscription for a month and you can cancel it at any time.
Fast links:
Output:
I hope that you are now well armed to enter the world of keyword research-you know everything about search volumes, their use cases and even the best tools that display the most accurate data.
So there are only a few thighs left to keep in mind when interpreting search volume statistics:
- Take into account the nature of your industry: if you are in a company with a large audience, search volumes of keywords will always be higher. But if you work in something very niche, you will not be postponed by lower search volumal measurements.
- Do not only consider search volumes when making your keyword decisions. The competitive level is very important because keywords with high searches are usually extremely competitive, so that all your optimization efforts cannot achieve anything if large sites already score high for that search.
- Use smart SEO and marketing strategies, even when it comes to keyword optimization. If you have a relatively new site or do not have much traffic to work with, always start with low-to-medium keywords. Get some traffic, build up some site authority and then only continue to focus searches with a higher volume.
#simple #guide #understand #search #volume