❝Man is the creature who does not know what to desire, and he turns to others to make up his mind.❞
-Rene Girard
Most people are not confused about money. They don’t agree what it’s for.
WHY IT’S SO HARD TO DO WHAT’S MOST IMPORTANT
Most of us have times when our money behavior doesn’t align with what we know is best for us.
You may know you should save during good months, but spend the extra instead. Maybe you have had ‘enough’, but still feel anxious, guilty or deprived. Maybe you reach a milestone you’ve worked hard for and feel strangely dissatisfied.
This battle is usually not about intelligence or discipline.
More often they are about conflicts.
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We try to do what we think we should do, shaped by expectations, comparisons, and unexamined ideas about what a good life should look like. And when those ideas don’t fit, things start to feel wrong.
The truth is that not every challenge lives at the same depth. Some problems can be solved with simple awareness. Others need deeper reflection.
The mistake many people make is going too deep too quickly or staying too superficial for too long.
A more helpful approach is to start simple and go deeper only as necessary, matching the depth of your reflection to the depth of the challenge you face.
LEVEL ONE: SOCIAL COMPARISON AND WANTING WHAT OTHERS WANT
Humans are exceptionally good at surviving.
Each of us comes from a long line of people who have survived long enough to pass on our genes. That’s why our brains are wired with a strong one negativity bias. We identify threats faster than opportunities. Missing danger used to be more expensive than missing it.
But most people today have no trouble surviving. Once basic needs are met, the challenge shifts from surviving to thriving, and this is where things get complicated.
If we don’t know what thriving looks like, we look around us. We compare. We imitate.
Rene Girard called this mimetic desire: wanting what others seem to want. We chase the same signs of success, often without realizing it. “Keeping up with the JonesesPeople joke about it, but most of us underestimate how deeply comparison shapes our choices.
Bronnie Ware famously noted that one of the most common regret at the end of life it was not living a life true to yourself, but living the life that others expected.
At this first level, meaningful change often begins by stepping out of the equation. Sometimes simply noticing this attraction and giving yourself permission to question it is enough to change direction.
LEVEL TWO: CLARIFY VALUES AND FIND FINANCIAL PURPOSE
For some people, letting go of the comparison brings immediate relief. For others, it raises a new question: If I don’t follow someone else’s definition of success, what really matters to me?
People often answer with words like family, freedom or security. These are important, but they are broad. If values remain vague, it is difficult to translate them into real decisions.
At this level, the challenge is not the motivation. It’s direction.
Once the comparison disappears, many people feel overwhelmed by the choice. Psychologists call this choice overload: too many options can actually make decisions more difficult and reduce satisfaction.
This is where clarity becomes powerful. Through reflection, conversations and simple exercises, values can become more practical: financial goal.
Not “what should I do with money?”
But “what role should money play? Mine to live?”
This questionnaire is an instrument that addresses ten valued life domains. It assesses the perceived importance of each of these ten life domains and the extent to which you live in accordance with this perceived importance. |
LEVEL THREE: FINANCIAL PSYCHOLOGY AND THE STORIES BELOW
Some people know what is important to them. They can describe their values. They plan to live in alignment with them.
At this level, the problem is not clarity; it is ambivalence. Competing emotions pull in opposite directions. Being below the surface money stories and emotional patterns formed by past experiences.
These patterns act as invisible rules. They silently influence behavior, even when we consciously want something different.
When these stories are brought to attention, their grip often loosens. Just by seeing them clearly you can change how much power they have.
LEVEL FOUR: WHEN DEEPER HEALING IS NEEDED
For some people, awareness is still not enough.
When money behavior is linked to trauma, deep emotional wounds, or long-standing shame or fear, deeper support may be needed. This isn’t about “fixing” yourself. It’s about healing what hasn’t had room to heal.
Different approaches work for different people. The most important thing is to recognize when reflection alone is not enough – and when outside support can help.
START WHERE YOU ARE
This framework is not about labeling yourself or diagnosing problems. It’s about discernment.
Not every challenge requires deep work. Not every struggle is solved by consciousness alone. The key is matching the depth of your reflection with the depth of the challenge you face.
Because a meaningful life is not built by forcing the deepest answers first. It is built by starting where you are and only going deeper when the moment calls for it.
You get one life; live consciously.
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REFERENCES AND INFLUENCES
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