7+ The most important LinkedIn statistics 2025: Find more information!

(Choice of the editors) LinkedIn stats

1. User statistics on LinkedIn

LinkedIn has more than 810 million members in more than 200 countries and areas around the world (LinkedIn, 2022).

Although these statistics seem low compared to giants such as Instagram, who has more than 2 billion members, and Facebook, who has 2.91 billion members, the figures are great, especially given that LinkedIn is suitable for a specialized category of people: professionals.

Since its foundation in 2003, LinkedIn has had a great development without peaks or valleys, such as other social media networks such as Twitter.

LinkedIn had 1.6 million members within two years after the start and spent the 100 million barrier in the first quarter of 2011 after he became public.

Within the next 5 years, the census of LinkedIn subscribers tripled more than tripled, from one hundred and sixty million to more than four hundred million, and the platform only spent the half billion mark a year later, in 2017.

LinkedIn has evolved into the go-to platform for all professionals worldwide, not just in the United States. Only 185 million people in the United States are among the eight hundred ten million LinkedIn members (LinkedIn, 2022).

2. Demography on LinkedIn: gender

According to the most recent Demography of LinkedIn, men use the professional network more than women. Men account for 57.2 percent of LinkedIn users, while women are good for 42.8 percent (Statista, 2022).

However, the gender gap in the US seems to be getting smaller, with 47.9% of LinkedIn -members being female and 52.1 percent is male (Statista, 2022).

While men continue to dominate the platform, LinkedIn’s gender insight reports a different story when it comes to use patterns and interaction behavior. Women have 16 percent more likely than men to be recruited after applying for a job, according to the survey.

3. Demography on LinkedIn per age

When it is broken down deeper, the age bar with the most LinkedIn users is 25 to 34 years old, accounting for 59.1 percent of the total.

LinkedIn is mainly designed for working professionals and individuals who want to expand their professional networks. It would be logical to observe a large number of users between 25 and 35 in this case, because these are people who try to network and try to hunt better opportunities for work.

The 2nd most common age bar on LinkedIn is 18 to 24, which accounts for 20.4 percent of all users. The majority of people of this era are in (or have completed) lectures and would like to work with other professionals who can serve as mentors if they promote their professions.

Because LinkedIn is usually used by those who work, look for newer professional prospects or try to network, there are hardly any users older than 55 years (only 2.9 percent of the total).

4. Statistics about the use of LinkedIn

With the world that evolves into a mobile mindset, it is no wonder that mobile devices are good for 57 percent of the total LinkedIn traffic (LinkedIn, 2021). These figures have not changed since 2018, but it was predicted that they would have increased five -time by 2024.

According to the same LinkedIn survey, mobile devices account for 80 percent of the contents interaction. This means that every material that you want to promote on the platform must be mobile -friendly.

According to SimilseWeb, members on this platform look at an average of six pages each visit and spend approximately seven minutes on the platform.

5. The prevalence of LinkedIn among Marketers

With 93 percent of B2B -marketeers With the help of LinkedIn for organic marketing goals it is the most prominent social network channel (Slideshare, 2022).

According to Business Insider, one of the main reasons for this success is that LinkedIn is the most reliable social platform in the world. Despite the rise of fake news, LinkedIn has continuously arranged as the most reliable social media network in its annual reviews.

According to a HubSpot survey, LinkedIn has the highest lead conversion rates. The traffic of the platform has the highest conversion rate of the visitor-to-draw (2.74%), which is 277 percent larger than Facebook and Twitter.

This is an amazing figure, especially considering LinkedIn generates 80 percent of B2B leads.

LinkedIn, despite its popularity under B2B content marketers, paths behind Facebook & Instagram as the most prominent social networking site for marketers for understandable reasons (Hootsuite, 2021).

Instagram and Facebook, who have both billions of users, are the dream of a marketer because they enable you to make contact with a large number of people in a short time.

LinkedIn, on the other hand, is second, for sites such as Twitter and YouTube, thanks to the excellent lead Conversion rates And reliability assessment.

6. The recruitment statistics of LinkedIn

LinkedIn has mentioned nearly 57 million organizations, with more than 15 million open vacancies (LinkedIn, 2022).

With these figures in mind, it is no wonder that 87 percent of recruiters use or entail LinkedIn at a certain stage during the recruitment process.

More than 49 million people use the network to look for work every week and 6 people are taken on the platform every minute.

Recruiters are 13 percent less inclined to click on the profile of a woman when she appears in a LinkedIn search assignment than a man.

According to a survey, 122 million people received interview letters after applying for a job on LinkedIn. More than 35 million people have been hired because of a connection that they have made on the network.

LinkedIn saw an increase of 6x in the number of external vacancies in the United States around the start of the Coronavirus outbreak. The social media platform currently has more than 300,000 active external vacancies.

7. LinkedIn statistics on important decision makers

LinkedIn is perhaps the largest online community of decision -makers and professionals in the world. According to LinkedIn, four out of five users in one way or another influence the choices of the company.

These figures show marketers the high quality of the audience of LinkedIn, which is a great way if the key to the success of your company generates quality leaders.

On LinkedIn there are sixty -six million at senior level influencers and sixty -five million decision makers in terms of absolute figures. As a result, if you have to build a personal connection with important decision makers in your target market, LinkedIn is the largest place to go to.

Marketers whose target demography is millennials will be happy to discover that more than 11 million of the 87 million millennials on LinkedIn are critical decision makers.

With an increase of 60 percent in the development of the content in the previous year, LinkedIn has seen a considerable part of content marketing. You can be sure that you reach important decision makers in the sectors on which you focus.

According to LinkedIn, CEOs, managers, VPS and other managers at the highest level account for 45 percent of content readers. A well -thought -out content marketing approach can help them discover your brand or goods.