5 ways to make a logo with a great slogan

Some taglines leave a lasting impression on the mind and are strongly associated with the image of a brand, Nike’s slogan would probably be the first to come to me. They become just as important as the logo with which they go, so it is just as important to get them well. In this article we give you five tips for making a logo with a slogan. Between his personality and positioning it can determine your success well.

1. Let your slogan say more about your brand

The first question you have to ask yourself is: do you need a slogan? In general, a slogan is a very good tool for your communication. There are even certain situations in which it almost becomes essential:

• If you are not yet known. It tells a little more about who you are and what you do in just a few words.
• If your market is saturated. A slogan helps you to stand out for the crowd.
• If you change your brand image. It helps to assert your positioning, to make it even clearer.

2. Let your slogan personality add to your logo

You have chosen your slogan to display your values, just like your logo. The two must complement and match each other. If your logo and positioning are modern, the slogan must be just as modern. If your brand image has a traditional look-and-feel, you want to choose a font for your slogan that represents this. It is not necessary to use the same font for your logo and slogan. However, they must be expressed in the same way to talk about you.

3. Your logo still has to work without the slogan

Your logo is based on your slogan. But it must also be able to stand in itself. Ask your graphic designer to present LOGO models with and without slogan, so that you can vary the use according to your needs. On the internet, for example, you do not always have room to insert a slogan in an avatar for social network, let alone a favicon.

4. Place your slogan in the correct position

Traditionally the slogan is placed Under the logo. It is a simple, effective technique that makes both elements easier to read. However, you do not have to do like everyone else if this does not match your brand.

Like some brands, try a slogan above the logo, to the side, or that surround it. In this way you create a different, perhaps less traditional, dynamic, but one that will help you stand out of the crowd.

5. Do not use a slogan if it is not appropriate

The only drawback of the slogan is time. As you know, come and go constant trends. If the world has decided today that the slogan has become useless, even outdated, it is useless to continue to exist in creating a slogan at all costs. Recently, in an attempt to simplify their brand, many large companies have completely removed the slogan from the logo design. In recent years, Microsoft has completely removed its slogan from every logo use, because it was not really necessary for the brand anymore.