The number of followers on social media has never been more important, say creative economy executives | TechCrunch

As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: just because you post something doesn’t mean your followers will see it. “I think 2025 was the year where the algorithm completely took over, so the number of followers didn’t matter at all anymore,” LTK CEO Amber Venz Box told […]

3 roles every marketing leader needs now | MarTech

As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge: turning these investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize the full potential of martech, often because crucial talent and expertise are lacking. The solution lies not just in the technology, but in the roles […]