Zoho UPI app unleashes India’s digital wallet battle 2025

Zoho UPI app unleashes India’s digital wallet battle 2025

Zohothe chennai powerhouse behind hit tools like Arattai chat, just dropped a bombshell on India’s booming fintech scene. The company is now testing its shiny new one Zoho UPI appdubbed Zoho Payto take on giants like TelephonePe, PayAnd Google Pay. This clever move bundles payments directly into daily chats, making money transfers as easy as sending a meme. With UPI handling billions of transactions every month, Zoho sees a piece of the pie by connecting its massive SaaS user base to consumer wallets. But is this possible? Zoho UPI app crack the code in a market full of newcomers? Let’s zoom in on the buzz.

Within the Zoho UPI app: seamless chats and smart payments

Zoho Pay is not your run-of-the-mill UPI app – it weaves finance into the fabric of Arattai for a “super appatmosphere. Users chat and then zap cash without switching screens, targeting busy professionals and casual spenders alike. The company already offers business payments via Zoho Businessbut this consumer push could skyrocket Arattai’s downloads. A standalone Zoho UPI app is also present, offering flexibility for non-chat fans.

The key benefits of the Zoho UPI app are reflected in these features:

  • Chat-integrated transfers: Send or receive money, pay bills and split tabs directly in Arattai conversations – no app hopping required.
  • UPI basics improved: Processes standard scans, QR payments, and direct payments with Zoho’s secure backend.
  • SaaS synergy: Connects to Zoho’s tools for effortless invoicing and expense tracking for small businesses.
  • Privacy focus: Uses Zoho’s smart data to identify fraud early to build trust in a scam India.

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Closed test rolls are now quietly rolling along, with no set launch date – but whispers point to a splash soon. Zoho’s payment collection license is paving the way, but major hurdles lie ahead. Sky-high user numbers, fierce cashback wars and NPCI Rules test every newcomer. As Inc42 notes, trust trumps technology in this arena.

Play Arattai in your all-in-one hub, combining calls and transactions. If it sticks, the Zoho UPI app could redefine the way Indians pay on the go. Watch this space – fintech just got fiercer!

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