As part of a new brand identity strategy, Zee Entertainment Enterprises has re-launched its OTT platform Zee5 with seven language-oriented content packages, according to its campaign “Apni Bhasha, Apni Kahaniyan” (multiple languages, infinite stories).
While the language packages start at £ 120 per month, the Hindi package (including Punjabi & Bhojpuri -content) is priced at £ 220/month. The All-Access Pack will be available for £ 320 a month and all packs have annual pack variants. Other packages will focus on Tamil, Marathi and Gujarati, Kannada, Telugu, Malayalam Anf Bengali and Odiya.
Every language mandate will be structured as an individual vertical to guarantee authenticity and scale. The company clarified lineThat multiselecting of packages is currently not available.
The upcoming language titles include – Detective Sherdil (Hindi), Chhal Kapat: The Deception (Hindi), Sattamum Neethiyum (Tamil), Mothhubaru Love Story (Telugu), Inspection Bungalow (Kannada) Aatanai) Naaya.
Amit Goenka, president, digital companies and platforms, sea entertainment enterprises ltd. said: “Our strategic focus is clear – strengthen our footprint in India and the global markets, deepen involvement by telling culturally relevant stories, and keep building a technically engaged platform that is personalized and intuitive.”
Kartik Mahadev, Chief Marketing Officer, Zee Entertainment said: “Be about seven languages, this multilingual campaign is designed to resonate with both large and small cities, including Tier-2, Tier-3 cities and with the global audience.”
According to a press release from the company, the move is in accordance with the earlier brand promise of Z, “Yours Were Echt, Z.”
Published on 8 June 2025
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