Yeah, I don’t know when this will happen, given the various ongoing investigations into Grok’s ability to generate nude and/or sexualized images of people.
But today, X officially announced the launch of Grok Imagine 1.0which is claimed to be the “biggest leap yet” in AI video generation.
As explained by X:
“Gro 1.0 unlocks 10-second videos, 720p resolution, and significantly better audio. Imagine has generated 1.245 billion videos in the last 30 days alone.”
1.245 billion, you say? And how many of them would be considered mature in nature? And how many of those would be images of people who would have preferred not to be the stars of these generated clips?
Because while X is excited about the evolving image and video generation tools, the fact is that many
Grok was even banned in several countries as a result, with X owner Elon Musk initially pushing back on calls to restrict use of the app and stop the generation of non-consensual sexual content.
But X eventually agreed to limit the generation of Grok images and videos, to prevent further restrictions. And yet researchers have discovered that Grok will still produce offensive images when requested in a certain way, showing that X’s security measures are not particularly effective on this front.
Although that could also be by design.
X owner Elon Musk is keen to facilitate a more open approach to social media, and what people can say or generate in his app. For example, X’s AI companions are specifically made to engage in NSFW chatting on demand reports indicate that Musk may have pushed to allow and even encourage more “spirited” interactions with Grok to increase engagement.
There are also reports that X’s security team has been significantly reduced repeatedly warned about the risks associated with generating content in Grokbut that X chose to continue anyway.
So while xAI’s generation tools are evolving and offering more capacity to produce more realistic-looking video clips and images, there are still major concerns about X’s approach to security and protection, especially with regard to CSAM material.
But these issues aside, you might be able to create some impressive looking videos with Grok. If you are a paying X user. And if you really want to generate video content.
Although it’s important to use the term “generate” versus “create” here, because these are regurgitated images of things that already exist on the Internet, so you’re not really “creating” anything with these tools.
That will ultimately be the fault with AI models like this, in that the creators want to sell the idea that you can generate Hollywood movie-level videos on demand. But you don’t.
Writing and filmmaking take years of practice, refined skills, and a level of innate talent that few people possess. That’s why so few people even get a book published or a movie made. The challenge is less about the output and more about the input in this regard.
So while you might be able to generate some interesting video clips, and Grok’s evolving tools have produced some nice images, the chances of you using this to generate a viral hit are very limited.
Still, depending on what you want to do, and depending on your tolerance for X’s approach, it might be worth giving it a try.
X also notes that Imagine 1.0 can handle follow-up prompts to refine your output, while now it’s also much better at animating still images.
And nudes apparently, but we’ll leave that aside.
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