X publishes marketing calendar 2026

Have you already started planning your content schedule for 2026?

This might help. X has his latest marketing calendaran interactive display of important dates and events in 2026, providing insight into what’s happening each month.

The guide itself is quite simple, with a basic overview of the main events happening on a given date (although for some reason I can’t skip mine to January-February).

You can view the global events overview, which lists all the major celebrations for each month, or you can limit your listing to a specific region or even a type of event.

As explained by X:

“From mega-sports spectacles like the FIFA World Cup and the Winter Olympics to vibrant music festivals and iconic Fashion Weeks around the world – these are the unmissable moments when conversations explode on X. Be prepared when the world leans towards you.”

And despite some of the less popular changes made to the app, X remains an important connector for live events, which could make it a valuable consideration for your event links and campaigns.

Or this calendar can simply be a handy tool to bookmark so you can check and make sure you take advantage of all opportunities when they arise.

I mean, the listings themselves are basic, with no insight into post volume on X, or where each event is popular, etc. (you can get some of this insight by targeting specific events within X’s ad campaign settings). But still, it outlines a wide range of things that happen throughout the year.

However, if you’re going to create an X ad, make sure you’re up to date on the latest X best practices.

This year it is X has been updated Ad Quality Guidelinesas part of a broader effort to generate ‘better’ ads in-stream. In line with this, avoid including extra @ mentions in your copy, while hashtags And multiple emojis are now also banned from X ads for this reason.

So keep these updates in mind when using an event.

You can view X’s 2026 marketing calendar here.