No decision was more emblematic for the current American car market than Ford to clear every small car, except the Mustang from his model setup in 2018. Although they were no longer sold in the United States, the end models received a short delay in Europe and other parts of the world. Subsequently, Ford announced in March that the production of the Focus, the last remaining small model, will end in November. Despite the seven -year -old gap, the reason that Ford stopped selling the focus due to matte sales numbers and a company shift to electric vehicles.
When it comes to a business enterprise, the Buck stops in maintaining the profitability of the company. The announcement in Ford’s First Quarter reports of 2018 was short and concise: the explanation is: “Given the falling consumer demand and product profit, the company will not invest in the following generations of traditional Ford Sedans for North America.” From 2012 to 2018, the focus sale cratered from 269,272 cars to 113,345 cars. For comparison, light trucks apparently work in a different existence. In the same period, sales for the F-150 from 692,589 trucks rose to 909,330 trucks.
The reason behind the long -term sales malaise is not clear. It is possible that new car buyers in the United States are really more interested in Pick -Up Trucks. It could be that the federal Fleet Fuel Economy standards that prefer vehicles in the Light Truck category raised their profitability and artificially suppressed the prices of new pick -ups and SUVs.
The Ford -Focus could not survive SUVs that took over Europe
Ford continued to sell the focus in Europe because of the constant popularity of the small car segment on the other side of the Atlantic Ocean. However, that trend has been stiffly challenged in recent years. No, pick -up trucks do not fill the void. By 2023 SUVs accounted for more than half of the market share of new vehicles sold. The days were numbered for focus when you also take into account how competitive the European market for small cars is, with a cavalcade of local car manufacturers such as Citroën, Dacia, Opel, Renault, Peugeot, ŠKODA and Volkswagen. Ford Europe is now in the same boat as her parent company; The Mustang is the only car in its line -up.
What is the next step for Ford Europe? It will paddle with the power. In March, the automaker launched an electric version of the PUMA, the best -selling model in Europe. In 2030, Ford had an arrangement for EV-Alleen in Europe in Europe, but it is still launching new electricity to attract buyers. Only the time will tell what Ford has in store for the United States. CEO Jim Farley teased during the profit of Ford’s second quarter that the manufacturer will reveal a new affordable EV platform on 11 August.
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