ÓST is a candle brand from Brazil that elevates candles to design objects through thoughtful branding, product design and a cohesive visual identity by the talented team at Estudio Capim.
ÓST is a candle brand from Vitória, Brazil, founded by Laila and Jana with a clear ambition: to treat the candle not as a decorative afterthought, but as a design object in itself. As a candle connoisseur, it is refreshing to see a project that approaches this category with this level of intention and respect for form, material and experience.
Developed from the ground up from Estudio Capimthe project includes naming, strategy, visual identity, product design, packaging, signage and digital applications, resulting in a coherent system in which brand and product speak the same language.
In a market saturated with familiar shapes and visual clichés, ÓST positions itself through restraint and clarity. Each collection is produced in limited editions, using high-quality materials and refined finishes that emphasize tactility and presence. The candle becomes a sensory object, meant to be observed, felt and experienced in a space, rather than simply consumed.
The core of the project is the idea of inviting people to ‘take another look’. Instead of following trends, originality comes from consistency. Shapes, materials, typography and tone work together as one whole, extending seamlessly from the object itself to the packaging and store displays. This coherence gives the brand a strong sense of authorship from the start.
The name ÓST has a layered meaning. In Portuguese it relates to hosting, reflecting the role that candles play in moments of hospitality and togetherness. It also nods to the idea of a vessel, something that contains presence or spirit. As an acronym, ÓST stands for Observar, Sentir, Transformar, which translates to Observe, Feel, Transform. This philosophy reflects how the brand hopes users interact with its products.
Elevating candles into carefully designed objects with aesthetic and emotional weight, ÓST shows how a unified branding system can reshape a familiar category, one detail, one material and one tranquil moment at a time.
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