When automation takes over, creation will start | Entrepreneur

When I think of the future, I don’t imagine people cleaning gutters or mowing lawns. I imagine something else – a little more imaginative. We are quickly approaching a world where subordinate tasks are handled by machines that do not sleep, do not take breaks and never get tired. And once that shift has been fully realized, we have a bigger question about: what do we do with all this time?

For me the answer is creation.

We are on the edge of something huge. Automation is coming and it goes fast, sweeping and being disturbing. But if we embrace what makes us human – our creativity, our ability to connect, imagine, express ourselves – we will not be displaced. We will be raised.

Automation is not the end – it’s the beginning

When the robots start to work 24 hours a day and only need an hour to make or recharge again, it is not what we will compete with that kind of efficiency and we should not want. That is not where our value is. Once those subordinate jobs are cared for, it opens a door. A door back to something that we have lost: time to think, philosophize, to explore the meaning of life, just like in Roman and Greek times.

We will spend less time performing tasks such as driving cars, which frankly cannot happen fast enough. The number of people who die every year in car accident is amazing. Imagine a world where those wrecks, the repairs, the hospital visit, all that … disappeared. That is what awaits us.

But with that change comes a change in identity. Many people find the goal in their work, even the repetitive. If we lose it, we must find the goal elsewhere. I believe the goal is to create.

So if you lead a company, you are now starting to make room for that. Give your people room to create. I don’t just mean artistic things – I mean, I let them bring ideas, build something new, try things out, because those who learn to create in this new world are those who remain valuable.

Related: 90% of your company can be automated with only these 4 tools

Art will lead the next revolution

We are going to see an attack of art in every form – music, film, writing, you name it. That is not speculation; It is already happening. I was just on a phone call about launching an AI film company aimed at short video and commercials. Things move so quickly that it is difficult to keep track of.

There was a commercial recording with a person filmed with just an iPhone. A few back and forth shots, transferred to AI and boom, it became a complete advertisement. That is all that was needed. And imagine what happens when that speed, that possibility, meets human creativity.

But even with AI in the mix there is a spin that only we can bring. Ai Remixt just what we have already done. On the other hand, we can create things that have never been seen before. Entire worlds. New perspectives. Things that AI could ultimately imitate, certainly – but we will always be a step forward in originality.

We are not only going to consume more art. We are going to make more of it, and we will make it different. For example, AI already writes songs in music. I have a friend who used AI to turn one of his poems into a bluesy song. My friend told the program what kind of voice, what style, and that was it. When I played it for people here in the studio, they didn’t even know it was AI. They just said, “Yes, that’s not bad.”

And that is where it becomes interesting. What happens if someone who is musically gifted that takes a tool and uses it as a conductor, checks everything from rhythm to tone to background series, making something original? That is the revolution we are going – not a where AI replaces us, but where it gives makers the power to be the entire orchestra.

That is where leaders have to pay attention. Not only the technology – come out how you can get hold of your most creative people. Let them ride with it.

The human touch is irreplaceable

Of course, you can make a song or a movie with AI. But you can’t replicate the feeling of a live concert. I just came back from a Vivaldi concert in Vienna – nine musicians, mainly violinists, who played the four seasons. You can’t do that. Not really. Not the energy, not the emotion of looking at someone who performed right in front of you.

That is where the human part remains irreplaceable. We will use AI to create better art, certainly. But we will still crave the live experience, the person behind the music, the emotion behind the words.

And maybe, very perhaps, this opens doors for people who have never had access before. In the past you had to go through all these steps – find a band, book studio – time and a label deal. Now? Everyone with talent and drive can make music, make films, tell stories. That puts the playing field in a big way. The truly creative people who know how to use the tools are those who will rise.

If you run a company, that shift is important. You not only look anymore CVs – you are looking for raw creativity and people who know how to work with these tools. That is who will bring new ideas to the table and bring things forward.

Related: Why automation kills your productivity and counts out profit

Let the machines work – we will make

The speed with which this happens – it is not 10 to 20 years. It is 10 to 20 months. And we will be in a very new creative rich. So yes, automation is coming. Yes, ai is here. But it’s not something to fear.

Because what remains – what remains – we are. Our ability to communicate, live with each other, to make life something beautiful. What automation leaves behind is no void. It’s space. Space for imagination. Space for art. Space to find out what it Real means to be human.

And that is worth everything for me.