Super League Enterprise, Inc. (NASDAQ:SLE) Shares fell on Friday after the advertising company announced an exclusive partnership with Solsten to improve its audience intelligence capabilities.
Super League Enterprise shares are testing the lower bounds. What is behind the weakness of SLE?
AI partnership
Super League’s partnership with Solsten aims to leverage AI-driven audience insights to improve marketing strategies. This partnership allows Super League to integrate Solsten’s psychographic data into campaign planning.
The collaboration is expected to deliver predictive insights based on a large-scale data set, which could significantly improve the way brands interact with consumers. This move positions Super League to better understand audience motivations and behavior, potentially leading to more effective marketing campaigns.
Twelve-to-one stock split
Super League also announced a 1-for-12 reverse share split this week. This strategic move is expected to help maintain the company’s compliance with Nasdaq listing requirements and reduce the number of outstanding shares of its common stock from approximately 14.0 million shares to approximately 1.16 million shares.
This significant reduction will not affect each shareholder’s percentage ownership interest in the company and proportional voting rights.
Technical analysis
Super League shares are currently trading 35% below the 20-day moving average (SMA) and 79.5% below the 100-day SMA, indicating significant weakness in the short to medium term. Over the last twelve months, shares have fallen 98.23% and are closer to their 52-week lows than their highs.
The RSI is at 37.17, which is considered neutral territory, while the MACD is above its signal line, indicating some bullish momentum. The combination of neutral RSI and bullish MACD indicates mixed momentum for the stock.
- Key resistance: $7.50
- Key support: $5.00
Earnings and analyst forecasts
Investors are looking forward to the company’s next earnings report on March 27, 2026. Analysts expect a loss of $0.25 per share, which is an improvement from a loss of $11.60 in the same quarter last year.
Income estimate: $3.58 million (from $3.43 million annualized)
Analyst consensus: Buy rating ($192.33 average price target)
Stocks fall in afternoon trading
SLE Price Action: Super League Enterprise shares were down 20.63% at $5.05 at the time of publication on Friday, according to Benzinga Pro Data.
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