What prevents your company from succeeding with data from the first party? Is it silos in your technology? Silos in your organizational structure? What about internal politics?
With the downfall of third -party cookies and an always changing privacy landscape, marketing organizations continue to hear about the value of data in the first party. But having success with data in the first party is not that easy when it appears for the first time.
In the contemporary episode of conversations with Martech, we have it with Alexandra Theriault, Chief Growth Mide from Lotame, who is now part of Epsilon, who shares what she has seen from companies that see success with data from the first party.
And in the event that you think that data from the first party does not apply to your brand, Alexandra will explain how an egg company gets the best out of its data from the first party.
Delivery guide
0:43: Meet Alexandra Theriault
1:06: What does complexity add to data strategies for first party?
2:44: What causes data silos?
4:54: How do you get different groups to work together on data?
6:57: Which team should take the lead on data in the first party?
8:16: Has having data in the middle of the Martech Stack impact results?
10:16: Do some industries get more from data from Firsty and others, and why?
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Martech is owned by Semus. We continue to use high -quality coverage of marketing topics. Unless stated otherwise, the content of this page is written by an employee or a paid contractor of Semus Inc.
About the author
Mike Pastore spent almost three decades in B2B marketing, as an editor, writer and marketer. He wrote for the first time about marketing in 1998 for Internet.com (later Jupitermedia). He then worked with marketers at some of the best known brands in B2B Tech Creating Content for Marketing Campaigns at both Jupitermedia and Quinstreet. Before he came to Third through Media as the editorial director of the Marchech website, he led the question generation at B2B Media Company TechnologyAdvice.
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