What is the Abu Dhabi HSBC Championship’s formula for great entertainment?

We are currently facing a fundamental problem There is a shift in the way sports, such as golf tournaments, are practiced, played, monetized and experienced.

Fans have switched from passive spectators to active participants who work more regularly and consciously.

This evolving control and engagement dynamics are now crucial, and not optional, for individuals and organizations who want them building meaningful connections and create significant impact among their key stakeholders.

Some flagship events are evolving into multi-day festival-style experiences. Golf events increasingly offer extensive musical entertainment before, during or after play.

For example, The Dutcha private club in the Netherlands, hosted The Dutch future on the HotelPlanner Tour– formerly the Challenge Tour – and organized the Golf festival.

This will be held from August 21 to 24, 2025 four-day event combined with an international professional golf tournament a festival atmosphere, including music, food and entertainment. Here are some examples:

• Interactive golf challenges (longest drive, closest to the pin, putting), clinics for different levels.
• Many activities are aimed at young people, including youth Pro-Am, training (regional training), etc. Children up to 12 years old are free; Special tickets are available for children aged 12 to 18.

I thought it was a great concept to do making golf more inclusive and less formalAnd more of an experience than just a “golf tournament”.

I believe the organizers of the Abu Dhabi HSBC Championshipthat will take place by November 6 to 9 at Yas Links Abu Dhabishare a similar approach to the organizers of the Festival of Golf.

This year the The tournament is in its 20th editionwith live entertainment and fun for the whole family, with a packed activities program and theme days.

Spectators are invited to experience so much more than golf, like the lively championship village comes to life with possibilities for everyone to enjoy delicious food and drinks, taking part in interactive golf challenges, watching live screensand be inspired by performances all day long.

The village hosts daily Trick Shot shows from the Trick Shot Boys, along with invigorating Get Into Golf sessions on the Driving Range.

Experience the lively Future Falcon Zonefilled with

• family fun,
• skills challenges,
• arts and crafts,
• puppet shows,
• jugglers,
• mimes,
• make-up, and
• a bouncy castle.

The wandering DXBrass Band and a captivating cast of costumed performers will fill Yas Links with color and energy, while fans can take pizza-making classes all weekend long.

As the sun sets, the party continues live performances from beloved regional artistsincluding Three Down on Thursday, Shades of Jade on Friday, The Boxtones on Saturday and LDN Romantic on Sunday.

The rhythm increases DJ Green (Friday) and DJ Naomi (Saturday) in the Championship Villagewhile DJ Hallahan keeps the music alive at the Ticket+ Bar on Nine.

Adding an extra layer of shine, Saturday, November 8 will shine as Women’s Daya wonderful combination of golf, glamor and good company.

All women present will receive two free drinks on arrival, the setting for a full day live music, entertainment, golf and a touch of magic from the glitter station on site.

Additional entertainment choices

• Saturday will also be the Future Falcons Challenge award ceremony in the afternoon, celebrating the next generation of golf talent.
• On Sunday, Nov. 9 Family fun day will end the championship in style and offer something special for every age group. Children can enjoy free popsicles upon arrival (subject to availability) before exploring range of interactive experiences.
• The Future Falcon Zone promises to be a vibrant and engaging space, with a variety of activities including a bouncy castle, arts and crafts, face painting, puppet shows and juggling performances. Parents and children can improve their skills on the golf simulators or take part in putting challenges. Moreover, a varied selection of food and drink cartscomplemented by designated family areas, will promote a welcoming and inclusive environment, making it an ideal way to end the week on a high.

Abu Dhabi HSBC Championship – Prizes

General admission tickets are free for the first two days of the event. For for the last two days, tickets start from just AED 75 – available at a 25% discount during this exclusive promotional period.

Fans can also use it to improve their experience Bar on Nine, the Ticket+ offerwhich was incredibly popular in 2024.

A limited number of promotional rate tickets for this exclusive option are available from just AED230including an AED 100 voucher for food and drinks.

The Abu Dhabi HSBC Championship Premium Experience option is the Championship Chalet on the 18th, where spectators can enjoy five-star hospitality with the best view of the action.

Located in a prime location on the 18^e green, will have guests exclusive access to the air-conditioned chalet with a shaded balcony with beautiful panoramic views of the action on the final hole. Prices start from AED 1680.