There are many premium aftermarket golf axle options available, and they are all a little different.
Some use exotic materials to achieve unique performance, while others do so with the latest technology and techniques. They all have the same goal: to make golfers better.
On this week’s episode of GOLF’s Fully Equipped, co-host Johnny Wunder had Aretera Golf co-founders Chris Elson and Alex Dee on the show to discuss the company’s latest AO2 wood shafts.
“Your company is – at least for marketing purposes – a materials company, right?” Wunder asked the pair. “Everyone has their limits on what a shaft can do. It’s the same shape, it’s mostly the same, weight-wise. You have your limitations, your sandbox for planning. What’s more important, is it the materials you use or the way you actually use the materials? Or is it both?”
Dee explains that materials are important and even Aretera has its own materials, but everyone has great materials.
Aretera AO2 blue wooden shaft
AO2 is in a class of its own with intelligent design, refined craftsmanship and meticulous manufacturing. Active in the handle and solid center to the tip, the AO2 translates first-class technique into stroke repeatability. We understand how challenging it can be to navigate a multitude of variables between swing dynamics and shaft profiles in play. That’s why we strategically designed ONLY ONE difference between the blue and gray profiles – the tip stiffness – to simplify the process and dial in the spin and launch to suit the player’s swing type.
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“There are a lot of similarities now,” Dee said. “So it’s almost like a restaurant. If you want to get spices in a piece of chicken, they’re going to be the same. It really comes down to how it’s cooked and how you prepare it.”
He said intellectual property in the shaft industry is very difficult to control and everyone has similar access to materials. That’s where it really comes down to the processes used to make a golf shaft and sometimes who makes it.
“I’m going to toot Alex’s horn a little bit here, because there are a lot of people who know how to design shafts,” Ellison said. “If I were to give someone a target specification for a particular product, there are a lot of people in the world who know how to create something based on a certain direction of what they want to see.
Aretera AO2 gray wooden shaft
AO2 is in a class of its own with intelligent design, refined craftsmanship and meticulous manufacturing. Active in the handle and solid center to the tip, the AO2 translates first-class technique into stroke repeatability. We understand how challenging it can be to navigate a multitude of variables between swing dynamics and shaft profiles in play. That’s why we strategically designed ONLY ONE difference between the blue and gray profiles – the tip stiffness – to simplify the process and dial in the spin and launch to suit the player’s swing type.
View Product
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