What is Human First Marketing? [Infographic]

See, marketing experts have been talking about a “people-first” approach to advertising and promotions since the beginning of time, so much so that it can often feel trite and cliché, and possibly spammy when you see a wannabe LinkedIn influencer reposting some ChatGPT regurgitated nonsense about the human-centric connection.

I get it, but it’s also such a common message because it’s true that people don’t care about your brand or product, they care about what your brand or product can do for them, and how it will help in their personal experience.

This message can become muddied as it is dragged through the corporate machine and fed with different intentions and ideas from each department. But the core of effective marketing is actually storytelling, empathetic messages that understand the reality of the situation your target audience is facing.

That’s why human connection is important, and it can be lost in the new era of AI-generated, homogenized marketing messages. Keep your most important, audience-focused messaging front and center and you’ll achieve better performance.

That’s where this advice from the team comes from Giraffe social media comes in. The infographic below contains some helpful reminders that may help you recalibrate and/or maintain focus on your 2026 messaging.