Is this car not absolutely amazing? At the CDE Classic event, our colleagues on Motor1 Germany Had the chance to see the Genesis X Gran Coupe live in Europe for the first time in the LOH collection, also known as the National Automotive Museum in Dietzhölztal-Ewersbach.
So what is the story behind this genesis?
Earlier this year, Genesis unveiled two new concepts at the Mobility Show in 2025 Seoul (4-13 April). The automaker announced the theme, “unfolds a new era of Genesis.” A decade after his market debut, the Korean premium brand is now entering a new era.
The concept cars – X Gran Coupe and X Gran Cabriolet – buildings on the legacy of the flagship G90. The duo embodies two different design directions that signal the future positioning of Genesis as an emotionally driven luxury brand.
Photo by: Motor1.com Deutschland
Photo by: Motor1.com Deutschland
Photo by: Motor1.com Deutschland
The X Gran Coupe combines a distinctive shape with the characteristic Genesis mix of elegance and sportiness. In the meantime, the X Gran Cabriolet uses its lack of a roof as a direct connection with the environment. As head of the Genesis Design Center in Seoul, Ilhun Yoon, notes:
“Both vehicles express our interpretation of luxury and offer a really special driving experience.”
At the front, both models have the characteristic Genesis “Two Lines” headlight design, which extends into the characteristic crest grid. The three -dimensional gaa pattern of the grid evokes the appearance of woven metal threads. Wide air inlet and an elongated hood emphasize the sporty character, while the headlights extend to the front fenders, which further improves the striking design.
A sharply scouted windshield and a low sling roof line create a sleek, running silhouette. Frameless windows with side glass over the entire length and no B-style strengthen the slim profile. A spoiler of the lower body round the aerodynamic design. The Coupé has a continuous roof line that is reminiscent of classic sports cars, while the convertible has a more backward belt line that visually separates the body from the convertible.
Photo by: Motor1.com Deutschland
Photo by: Motor1.com Deutschland
The wheels are clearly different between the two models: the convertible contains five-spoke, star-shaped wheels with carved cross-sections and dual-line spokes, while the Gran Coupé is equipped with a unique double-spoke design.
At the rear, two-line rear lights include the area above the bumper. A chrome element frames the outlet points, while horizontal elements structure the surface for a more refined look. A spoiler is integrated in the trunk lid to emphasize the sporting intentions of the car. The Genesis logo is seamlessly included in the back design, while a retractable rear-view camera and hands-free trunk access present the technical approach to the brand.
The interior of the X Gran Coupe is inspired by an olive tree. You can find micro-perforated olive wood with illuminated patterns, an olive-green ambient light schedule and floor mats with olive leaf motifs. The leather is tanned with water from the production of olive oil and is completely chrome -free. A quilted leather roofing and a refined overhead console complete the look of the cabin.
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Source: Motor1.com Germany
The X Gran Cabriolet, on the other hand, draws its color palette from the wine culture. The paint finish evokes the deep shade of pressed grapes, while showing the interior of a Cabernet Sauvignon from the Livorno region.
Both models have crystal accents on the steering wheel, the middle console and the ventilation openings, which reflect lightly to add depth to the cabin. Soft materials on the seats and floors create a monochromatic effect, with a subtle focus on shades of blue. The steering wheel has spoken a third aluminum with an interior-dependent pattern, and the front seats integrated safety belts include being equipped with embedded displays and ventilation outfits for rear passengers.
The question is: will these two beautiful Genesis concepts go into production? It is not completely excluded. Global head of Genesis, Mike Song, explains:
‘Since the launch of our brand, we have shared our values with more than 1.3 million customers worldwide. While we are entering the next decade, we wanted to introduce new models that express our dedication to advanced technologies and modern luxury design. ‘
So let’s wait.
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