When the University of North Dakota renamed the “Fighting Sioux” to the “Fighting Hawks”, my thoughts were that the new logo would work well on various uniforms and merchandise because it is reasonably well designed. Yes, the “N” drops slightly lower as seen above, but it is not a big problem when it comes to the overall aesthetics of the logo. What seems strange to me, however, is how the hockey team of North Dakota Men refuses to use the logo in its prominent place on the breast of the sweater.
Und today has unveiled their 2025-26 uniforms, and there is a clear lack of fighting Hawks logos on these sweaters for an unknown reason.
I am not here to criticize the design choices of North Dakota, because I said my piece in the “Nodak” Jerseys in 2021. I am still not a fan of those sweaters, but the white and green “North Dakota” sweaters just feel generic while the fighting Hawks logo could be used to give the Jerseys a small identity. Give me something nice, “Nodak”!
It seems that North Dakota will use the Fighting Hawks logo, which is seen above, as shoulder logos for all four sweaters for this season, but that is where secondary logos go. Your primary logo is your brand and it must be prominently shown. That is why Ferrari puts the accommodation Horse logo on the hood of the car. That is why McDonalds places the Golden Bogen in front of his restaurants. Your logo is what people immediately recognize for your brand when they see it, so having a word brand where a logo feels completely incomplete. And boring.
That last sentence is how I feel, so what would the team look like with the Fighting Hawks logo on their chest? Here is the comparison to decide.
Personally, give me the logo every day on those sweaters and twice on Sundays. The sweater on the right seems infinitely better than the word market sweaters, and the logo starts to become recognizable immediately as the University of North Dakota. That is the whole point to put the logo on the sweater, because the logo bears the name and principles of both the hockey program and the university.
Next year marks the ten -year anniversary of the University of North Dakota unveils the new name and logo For the public, and I do not suggest that North Dakota has to take back steps. They have clearly spent money – apparently $ 49,500 – investigating and designing their new logo, so you would think that they would do anything and everything to get their money from the Fighting Hawks logo. With men’s hockey as one of the most popular sports at the school, why don’t they use it on their sweaters?
What the waters can be somewhat muddy is that Brianna Berry, former head coach Brad Berry’s daughter, owned the trademark on “Nodak” via a Minnesota entity called Nodak LLC. That is the same “Nodak” that North Dakota uses, and North Dakota and Berry tried to reach the university a kind of agreement to possess the trademark “Nodak” from a 2022 Report submitted by The ice rink live‘s Rob -Poort. Late that evening when the story broke, the university and Nodak LLC agreed to transfer in the name “Nodak” At the University of North Dakota in a non-financial acquisition for the university to possess.
With North Dakota that owns the name “Nodak”, it is understandable why it is used on their sweaters, but it does not explain why the primary logo is not used on the chest and is only used on the shoulders. End Football uses it on their helmetsAnd women’s volleyball Uses the wordmark “Fighting Hawks” And Fighting Hawks logoThe women’s football team Uses the logoand their track-and-field teams Also use the logo. The only team that exiled the logo to secondary status on their uniforms is the Hockey Team for men.
This season will not be the first where the primary logo has not appeared on the boxes of the men’s hockey team of North Dakota. They have not worn a primary logo on their chest since 2012 when the Fighting Sioux name was retired. In the four years it took to come up with a new logo, the hockey program used the name of the state on their sweaters, but continued to do this even after the university had acquired its new name and logo. For a university that needs an identity, this makes no sense when the Hockey program of the University of North Dakota men is known for its success at national level.
Whatever the reason is not to wear the logo, it seems that nobody speaks publicly except me. To be honest, I am not going to lose any sleep, but it just seems strange to me that the university has a number of other teams that use the logo on its uniforms, but the nationally recognized program does not. When People don’t like the logoThat is up to them, but acceptance of the logo would come up with seeing it more often and in winning teams such as the men’s hockey program.
Maybe I am the only person who believes this, but a hockey sweater needs a logo on the front. Whatever your feelings are on the Fighting Hawks logo, it should be on the front of their Havik-Ey Jerseys.
Until next time, keep your sticks on the ice!
#dont #logos