Volvo leans hard on the American market and it does it through southern roots. The Swedish Automaker has announced that the Cash-Ola will continue to pump in its factory in Ridgeville, South Carolina-a investment of $ 1.3 billion in the past decade to ensure that the factory runs on full tilt in the coming years.
At the moment, the facility in Charleston area has the option to disable 150,000 cars per year. That is many Swedish meatballs, but instead of Lingonberry Jam, the plant serves the fully electric Volvo EX90 SUV and the Polestar 3. By 2026 it will also build Volvo’s bread-and-butter model, the XC60.
Volvo leans south
If you wonder why Volvo has chosen the XC60 to become a member of the party, here is your answer: Americans can’t get enough of it. In the first eight months of 2025, Volvo moved more than 27,000 XC60s in the US – that rose almost 20% last year. It is clear that Volvo thought it could just as well build the SUV closer where people could buy it.
“Our investment plans again reinforce our long -term obligation to the American market and our production activities in South Carolina,” said Håkan Samuelsson, CEO of Volvo. Translation: We have been here 70 years old, we have sold 5 million cars and we are not going anywhere.
The governor of South Carolina Henry McMaster could not resist chimen, and grabbed his few moments from TV camerabloed and called the investment that his state is still a top player in the production of Automotive. “We are proud to continue our collaboration with Volvo cars,” said McMaster, probably while he was smiling like someone who just discovered that his state will get a considerable influx of cash and taxable bodies.
Large plants make many cars
The factory in Charleston is also not a small regional operation. Since breaking the land in 2015, it has become one of Volvo’s Crown Jewels, complete with advanced technology and flexibility to build multiple platforms. And Volvo is not yet ready-to-end 2030, the factory will also have a brand new hybrid pumps specially designed for American customers. Think of it as a tailor -made suit, only with cup holders and Apple CarPlay.
Luis raising, the new president of Volvo of America, sees Charleston as the backbone of the American ambitions of the brand. “By adding another model of production here, we will take a big step towards the full potential of our local production investments and workforce,” said Rekende. In other words, Charleston expects the launch platform for Volvo’s plan to grow American sales by more than 50% in the next five years.
That growth comes with an electrified turn. Volvo says that 90% of its American turnover will be electrified by 2030, and the Charleston factory is ready with the flexibility to build everything, from mild hybrids to fully electric SUVs.
So yes, the fastest growing thing in South Carolina is perhaps not a university football hype or BBQ joints it seems that it is a Scandinavian luxury brand that will be the Palmetto state in its American stronghold.
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