This one isn’t about debt, but it can put money in your pocket. A class action lawsuit claims Vistaprint sent millions of marketing emails with misleading subject lines, and if you live in Washington state, you could be part of the class.
What Vistaprint is accused of
Plaintiff Jason Roberts has filed a class action lawsuit on February 13, 2026, in Spokane County Superior Court (Case No. 25-2-05325-32) against Vistaprint Netherlands BV and Cimpress USA Inc. (the parent company of Vistaprint).
The lawsuit alleges two deceptive email practices:
Misleading discounts
- Email subject lines advertise percentage discounts such as “40% off everything!”
- As soon as you open the email, you discover that significant exclusions apply
- The discount doesn’t really apply to “everything”; important products are excluded
False urgency
- Subject lines claim the sale ends soon or is “time limited.”
- In reality, the actions lasted longer or were already running
- Creates artificial urgency designed to manipulate purchasing decisions
The lawsuit alleges that these practices violate both the Washington Consumer Protection Act and Washington’s Commercial Electronic Mail Act (CEMA).
This is part of something bigger
Vistaprint is not alone. Since the Washington Supreme Court’s landmark decision in… Brown vs. Old Navy on April 17, 2025, nearly 80 class action lawsuits have been filed against major retailers under CEMA. The list includes companies most of us have bought from:
Companies facing similar lawsuits: Old Navy, Macy’s, Nike, Skechers, JCPenney, Hanes, Ulta Beauty, Discount Tire, Southwest Airlines and dozens more. If you live in Washington and have received marketing emails from one of these companies in the past four years, you may have claims under multiple lawsuits.
Why you should pay attention
If you’ve ever used Vistaprint to order business cards, marketing materials, signage, or holiday cards (and you live in Washington state), you’ve probably received their marketing emails. We get them all. We ignore them all. But the law says those emails must be honest.
Under Washington’s CEMA, there are misleading subject lines for emails legal damages. This means that you do not have to prove that you have suffered personal damage; you just need to prove that you received the misleading email. This makes it much easier for consumers to win these cases than typical fraud cases that require you to prove financial loss.
80+Companies facing similar problems
4 yearsClaims lookback period
Who is covered
The class is defined as Residents of Washington State who have received one of two types of deceptive emails from Vistaprint in the past four years. No settlement has been reached yet – this is an active lawsuit seeking injunctive relief, statutory damages and a jury trial.
The case is being handled by attorneys Cory L. Zajdel and David M. Trojvanowski of Z Law LLC.
What to do
- Check your email. Check your inbox for Vistaprint emails, especially those with discount offers or timed sale language.
- Save them. Do not delete marketing emails from any retailer if you live in Washington. They may be evidence in current or future legal proceedings.
- Pay attention to announcements. If the case reaches a settlement, affected consumers will receive court-approved notices on how to file a claim.
- Check other retailers. With more than 80 similar cases pending, you may be eligible for multiple class actions if you receive misleading emails from other companies on the list.
When companies profit from misleading you (even through something as simple as the subject line of an email), the law says it’s not okay. And sometimes the law puts money back in your pocket.–Steve Rhode
Do you have bigger financial problems? If marketing emails are the least of your worries and debt is the real problem, take the free Find Your Path quiz to get personalized advice on your best options.
Frequently asked questions
What is Vistaprint’s email campaign about?
The lawsuit alleges that Vistaprint sent marketing emails with misleading subject lines, including false percentage discounts with hidden exclusions and artificial time limits on sales. It was filed in Washington state court in February 2026.
Who is eligible for the Vistaprint class action?
Washington state residents who have received either type of deceptive email from Vistaprint within the last four years may be eligible. No settlement has yet been reached; the case is still in its early stages.
How much money can I get from this lawsuit?
The lawsuit seeks statutory damages under Washington’s Commercial Electronic Mail Act (CEMA). Specific payment amounts have not yet been determined. Statutory damages are established by law and do not require proof of personal financial harm.
What is the Washington Commercial Electronic Mail Act?
CEMA is a Washington State law that prohibits sending commercial emails with misleading subject lines. Following the Washington Supreme Court’s April 2025 ruling in Brown v. Old Navy, the law has been used in nearly 80 class action lawsuits against major retailers.
Are other companies being sued for the same thing?
Yes. Nearly 80 companies are facing similar CEMA lawsuits, including Old Navy, Macy’s, Nike, Skechers, JCPenney, Hanes, Ulta Beauty, Discount Tire and Southwest Airlines. If you live in Washington and have received deceptive marketing emails from these companies, you may have additional claims.
(Source: Top Class Actions)
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