USTA Coaching introduces online learning center to modernize coaching education – World Tennis Magazine

USTA Coaching introduces online learning center to modernize coaching education – World Tennis Magazine

With more than 25 million Americans playing tennis, the highest participation rate in decades, the United States Tennis Association (USTA) is addressing one of the sport’s most pressing challenges: a shortage of coaches at all levels. To meet rising demand, USTA Coaching today announced the launch of a new Online Learning Hub at USTACoaching.com, designed to expand, professionalize and democratize the coaching pipeline nationwide.

Despite record levels, many communities face limited access to trained and certified coaches. The new Online Learning Hub makes coaching education accessible to everyone, everywhere, encouraging not only experienced professionals but also newcomers to the sport, including those who coach informally, at home or in their local community. The platform provides an extremely valuable starting point for parents who want to support their child’s early tennis development in a structured, informed way.

With more than 83 modules, more than 1,500 hours of instructional content, AI role-play scenarios, 15 badges (including Introduction to Coaching, Empowering Girls, Wheelchair Users, High Schools and more), several USTA Coaching certifications, and recognition of multiple levels of equivalency associated with PTR and RSPA certifications, the Online Learning Hub provides a scalable path for coaches at any level to grow their skills and credentials. Since the launch of USTA Coaching, more than 5,500 coaches have joined the platform.

A powerful platform for coaches at every level

“Education is at the heart of great coaching,” says Craig Morris, CEO of USTA Coaching. “This online learning hub gives every coach, whether helping a child pick up a racket for the first time or training elite athletes, access to the tools and training they need to make a real impact both on and off the court.”

The Online Learning Hub, part of phase two of USTA Coaching’s national development initiative, is a cornerstone of USTA’s multi-year Coaching Strategy to elevate the tennis coaching profession. Future phases will see the introduction of in-person educational workshops, mentorship opportunities and a job board in 2026.

Developed around the principles of the USTA American Development Model (ADM), the USTA Coaching platform provides flexible, real-time, customized learning for specific coaching audiences, from novice parent volunteers to full-time professionals:

  • Baseline (free): Introductory education for parents, PE teachers and new coaches, with basic modules and tools for young people.
  • Rally ($49/year): Full access to the learning hub, webinars and role-specific education paths for emerging coaches.
  • Pro ($149/year): Advanced content, business tools, and invitations to exclusive events for part- or full-time coaches.
  • Pro Plus ($249/year): Expanded access to the above tools and resources, along with insurance and premium experiences for full-time professionals.

Building a more inclusive coaching future

“Bringing this experience online is a critical step in making coach development more accessible and inclusive,” said Megan Rose, Managing Director and Head of Business Development and Operations for USTA Coaching. “It reflects our commitment to meeting coaches where they are and supporting their growth over time. As the coaching community grows, we want to ensure that every coach, from the playground to the professional tour, has the tools to lead, guide and grow the game.”

In addition to the online learning modules, the broader USTA Coaching ecosystem includes in-person workshops, mentorship opportunities, and community-driven features such as discussion forums and networking tools. Each element is designed to help coaches build trust, credentials and community.

Visit USTACoaching.com to explore your coaching journey or join the platform. A short quiz will help you determine your starting point, and participants can access their Rally, Pro or Pro Plus benefits immediately after completing their Safe Play training.

About USTA coachingUSTA coaching is a new entity created by the USTA with a national platform created to support, enhance and expand the tennis coaching community in the United States. The platform offers differentiated benefits for coaches at every level – from professional instructors and high school coaches to parents, teachers and volunteers. With a modern approach to certification, flexible education paths, and access to exclusive tools and benefits, USTA Coaching is redefining who gets to take the lead on the field. By empowering more people to coach, USTA Coaching ensures that as the demand for tennis grows, so does the community of skilled, diverse and well-resourced leaders guiding the game forward. Visit for more information USTACoaching.com

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