In this episode of PlayBook Broken, we dive into the world of paid advertisements and non -profit organizations with Deema Tamimi, VP of Marketing at Creatopy.
Deema has an impressive background, spread over Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd and Figma. She joins us to share her experiences and insights about the rapid changes in marketing and technology, mainly driven by AI preliminary output.
Our discussion deals with the revival of brand marketing, the evolution of advertising and how AI transforms creative and performance marketing.
Deema also reflects on her involvement in non -profit organizations and the potential of AI to bring about a revolution in this sector. Moreover, she shares personal insights on how delay per paradoxically can lead to increased productivity and creativity.
Delivery guide
00:00: Introduction to Playbook Broken.
00:19: Introduction of the guest: Dima Tamimi.
00:58: Reconnect with shared experiences.
01:48: The rapid evolution of marketing and AI.
07:24: The importance of brand in modern marketing.
13:56: The role of creativity in advertisements.
18:39: Creatopy’s approach to advertisements.
21:56: AI in marketing: co-creation versus automation.
22:52: The power of co-creation with AI.
25:20: Marketing play books and non -profit strategies.
29:08: AI’s impact on non -profit organizations and small companies.
34:28: The importance of delay.
40:01: Conclusion and last thoughts.
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