The new logo aims to strengthen visibility, trust and recognition after the merger. With dark blue symbolizing finance and trust, and green growth and life, the branding reflects the role of RRBs in financial inclusion and rural development.
Based on the principle of ‘One State One RRB’, the Department of Financial Services, Ministry of Finance has consolidated 26 Regional Rural Banks (RRBs) spread across 11 States/UTs with effect from May 1, 2025.
The reform marks a crucial step towards building stronger and more efficient RRBs. Currently, 28 RRBs continue to serve the country through an extensive network of more than 22,000 branches in more than 700 districts.
As part of creating a single and unified brand identity for the RRBs after the major amalgamation move, a common logo for the 28 RRBs has been unveiled, the Finance Ministry said in a statement.
This marks an important step towards strengthening the identity and visibility of these institutions that serve rural communities, it added.
The colors of the RRB logo have been chosen to convey the objectives of the RRBs, the report said, adding that dark blue signifies finance and trust, while green signifies life and growth, reflecting their mission to serve rural India.
This joint government branding initiative is expected to provide RRBs with a clear, modern and easily recognizable brand identity nationwide. This symbolizes their collective commitment to financial inclusion and rural development.
Published on December 19, 2025
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