Arsenal now generate the most per fan, per match, with an average ticket price of £89. Liverpool recorded the biggest increase in ticket revenue, up 27% year-on-year to £120 million, thanks to Anfield’s expansion.
Clubs make the same excuses for raising prices, citing the rising costs of competition, expanding operations and financial regulatory pressures, along with paying player salaries that dwarf the pay packages of their fans. But for supporters, it increasingly sounds like they are being priced out of the game they helped build.
“There is a major problem with ticket prices and these figures are absolutely not fair to fans,” said Thomas Concannon, Premier League network manager for the Football Supporters’ Association.
“We believe that there should be a league-wide ruling on home ticket prices. This would protect fans and ensure a more competitive league. We need clubs to sit down with fans, look closely at the impact of rising costs in football and see how we can work together.”
It’s a familiar conversation for anyone who’s glanced at the early forecasts around 2026 FIFA World Cup ticket prices. F&B-heavy models, premium experiences, dynamic pricing and a clear sign that the traditional fan is being sidelined in favor of a more lucrative audience.
The FSA’s ‘Stop Exploiting Loyalty’ campaign, launched in 2024, was born out of that fear. Since then, some clubs have withdrawn concessions altogether.
“Limiting concessions, and in some cases abolishing them completely, is something we strongly disagree with,” Concannon added.
“Hospitality has an impact on the tickets for the loyal match fan. Fans really don’t feel like they see that. It also has a huge impact on the atmosphere.”
Football has never been richer, but what kind of game will it be without the die-hard fans? Manchester United legend Roy Keane once said of wealthy punters at Old Trafford: “At home they have a few drinks and probably prawn sandwiches, and they don’t realize what’s happening on the pitch.”
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