Bharat Gandhi, Vice President and Chief of Operations (IMFL)
“With this expansion, TEIL is strengthening its footprint in the premium and super-premium whiskey segments, targeting the evolving palates of Millennials and Gen Z, with blends that promise refined, memorable experiences for every occasion,” the company said in a statement.
The Crafters Stamp Grand Reserve Blended Whiskey is priced at ₹950 for a 750ml bottle, and Matsya Gold Reserve Blended Whiskey is priced at ₹570 for a 750ml bottle.
Bharat Gandhi, Vice President and Head of Operations (IMFL), said: “Delhi is not just a market, it is the benchmark for every serious ‘alcobev’ player in India. With the launch of Matsya Gold Reserve Blended Whiskey and The Crafters Stamp Grand Reserve Blended Whiskey, we are introducing blends and brands that embody authenticity, craftsmanship and superior quality. It marks a decisive step in Triveni’s journey to reshape the premium and super-premium whiskey landscape.”
The aim is to establish Triveni as the brand of choice for the old and new generation of whiskey drinkers who seek elevated experiences and uncompromising taste, he added.
Published on December 22, 2025
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