Titan shares rise more than 2% to hit a new 52-week high. This is why the stock soared

Shares of Titan Company rose over 2.5% intraday on Friday to hit a new 52-week high of Rs 4,008 after the company formally announced the launch of a new women-centric lifestyle brand, ‘beYon – from the House of Titan’.The first beYon store will open in Mumbai on December 29.

“We would like to share that Titan will launch the brand ‘beYon – from the House of Titan’ on December 29, 2025 with an exclusive store in Mumbai to cater to the adornment needs of women across lifestyle categories beyond watches, perfumes, saris and handbags,” the company said in an exchange filing.According to the company, the beYon brand is designed to meet the contemporary lifestyle needs of women by offering a curated portfolio including Lab Grown Diamond (LGD) jewelry, saris, perfumes and handbags.

Titan also stated that expansion is already planned, with additional stores in Mumbai and Delhi coming soon.

“beYon will offer a curated range of Lab Grown Diamond (LGD) jewellery, marking a foray into this emerging category with plans to add a few more stores in Mumbai and Delhi in the near future,” the company added.

Titan stock price performance

According to stock market data, Titan shares have delivered a one-year return of 20.24% and a YTD gain of 22.70%. Performance over the past three and six months was 20% and 8.08% respectively, while the one-month return was 2.46%, reflecting steady purchasing interest ahead of the brand’s retail debut. Today around 2 pm, shares of Titan Company were trading 2% higher at Rs 3,987.15 on the BSE.

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