TikTok wants to double down on sports content on the app with a new “TikTok Gameplan” source which is designed to help sports clubs and organizations build their presence on the app.
As you can see in these example screens, TikTok’s Gameplan tools include a range of add-on tools that help sports organizations stand out in the stream.
As explained by TikTok:
“TikTok GamePlan transforms the way fans experience sports on TikTok. An anchor link on relevant videos leads to a special in-app destination where fans can discover official accounts, view schedules and leaderboards, purchase tickets, add games to their calendars and create their own content – turning passive scrolling into meaningful action.”
There are also extensive analysis tools, additional exposure opportunities and more, all built into the Gameplan offering.
“More than 60 million sports creators already celebrate the teams, athletes and moments they love on the platform, and TikTok GamePlan helps partners tap into this community through post campaigns, Easter eggs and incentive hubs that encourage fan-made content.
It could be a valuable consideration for sports clubs and organizations, as it offers a more comprehensive option to build a valuable TikTok presence, which can then help strengthen the connection between fans. And with 59% of TikTok users also saying that watching sports content on TikTok is often more fun than the actual games themselves, this also taps into the next generation of sports consumers and meets them where they operate.
TikTok would like to see more sports discussions happening on the app, and Gameplan could provide a useful avenue for that. And with more sports comes more opportunities for related promotions that match this growing element.
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