Tiktok is just another tool in Larry Ellison’s search to run the world.

The majority of his career is Larry Ellison satisfied to make Oracle quietly the company, behind the company, behind the technology that the headlines get. The largest products are cloud computing and database products that it sells to company customers such as DHL, Northwell Health and Fanatics. But now in his 1980s, Ellison has started a second act by Silicon Valley Pioneer, to Media Mogul.

Compared to many of the other people at the top of the Forbes billionaires List, Larry Ellison tends to keep a low profile. That does not mean that he has not seen his considerable number of headlines, especially in recent years. But he, and his company Oracle, are not routinely dragged for the congress for high-profile screaming competitions, or are accused of ruining a whole generation of children in on-ed pages.

But in the course of his career, Ellison has developed a reputation for ruthless and sometimes ethically dubious behavior as the head of Oracle. Biographer Karen Southwick even called him a ‘Modern Genghis Khan. “Her book All others must fail: the unimportant truth about Oracle and Larry EllisonReleased in 2003, Ellison already identified as a man who would stop having absolute power over his company, or his industry, who purifies managers “who dare to stand up” and to adhere to hostile acquisitions of competitors. He even bought most of one Hawaiian islandWhere the population is suspected exuberantly in their praise from him.

His media room companies started modest enough by supporting Annapurna photos and Skydance Productions, companies founded by his children Megan and David Ellison, respectively. In the end, both companies expanded to become major players in the television and video game rooms. But things have since been dramatically accelerated.

He briefly expanded his strength In Annapurna in 2018 when his daughter’s studio was buried in debt. His role in daily activities is not clear, but he led a reorganization of the company, mediated a deal to the $ 200 million debtsAnd changed how Annapurna would finance films in the future. Instead of trusting bank loans, the studio investors would look for projects on a case -by -case basis or simply financed by Megan Ellison.

In 2022, Larry Ellison Elon Musk gave $ 1 billion to finance his purchase of Twitter (now X). And last year, Skydance Media merged with Paramount a conglomerate with almost unparalleled reach. While Larry’s son David Paramount runs on paper, it is the father who actually owns the company. This means that Larry Ellison has a controlling interest in an employment network (CBS), a large streaming platform (Paramount+), several film studios, CBS News and PAY TV channels such as Nickelodeon, MTV, Comedy Central and Showtime.

And now Oracle will probably have a large part of Tiktok in the US. Many details of the deal are still cloudy and there has been some contradictory reports on what will and will not remain in the control of Bytedance. But as Clare Malone says in a recent New Yorker Article, it is unlikely that the deal will do a lot to tackle one of the supposed national security problems around Tiktok and: “Instead, the more direct impact of the deal would be to strengthen an emerging media congregation, under the auspices of the Ellison -family, who are diligently friendly to Trump.”

I think Malone brought things to the attention of things in describing the empire of the family as “emerging”. Paramount Skydance is already one of the largest media congregation in the world. And one that has shown the willingness to make decisions destined to please the president, such as pushing a prominent critic of the administration in Stephen Colbert, from the sky. David Ellison is also reportedly in conversation to acquire Bari Weiss’ The free pressand “The new owner of CBS News, Mrs. Weiss weighs the position of editor-in-chief or co-president of the network,” said the New York Times. Weiss portrays himself as a kind of central provocateur, although the most common target of her antagonism is the ‘mainstream media’, a foil that is nicely in line with the interests of the White House.

Some of these embrace of right -wing interests and offering tokens of appeasement may seem to be par for the course to keep the White House of your back in 2025 as a media company. But the behavior of Larry Ellison has shown in the past 40 years that he will not leave things like rules, or even good sportiness, states in the way to get him what he wants. Oracle’s hunting team was caught cheating at the America’s Cup 2013 and Ellison famous hired private investigators To dig up dirt on Microsoft and Bill Gates during the monopolistic misery of the company in 1999.

Now Paramount is reportedly looking for Warner Bros. Discovery, who would give the family ownership of another large film studio, another large streaming service (HBO Max), CNN and more. To call the scope such a merger, things would dramatically bring things to the attention.

What makes this family -empire so unique is, like the New York Times points out that if he wants to continue to build his budding media monolite, money is not a limitation. Larry Ellison’s wealth fluctuates as much as $ 100 billion a day -Then the GDP of about two -thirds of the countries of the world according to the International Monetary Fund. Although Ellison has not shown much of a preference for running a media company so far, his stunning wealth gives him a lot of leeway for making mistakes and learning during work.

Larry Ellison already had a considerable amount of American medical and financial data via Oracle. He helped build some of the world’s largest AI data centers. Last year he added an important news output and traditional Mediacongglomerate to his portfolio and, unless something unexpected happens, he will exert a significant influence on one of the world’s largest social media networks. In what feels as a record time, Larry Ellison went from a relative lowkey, albeit excessively rich and flamboyante, tech -CEO to one of the most powerful people in the world. And all this time his politics seem to take a more conspiracy tendency.