In an interview with Dynamic Business, Sean Fagan explains how Neuono captures accurate body measurements over the phone, addressing fit issues and overproduction
What’s happening: Australian luxury fashion house THDR Group has launched Neuono, an AI-powered app that creates custom-made clothing using smartphone-based 3D body scans.
Why this is important: The made-to-order model is intended to address poor fit and overproduction waste in the fashion industry. The app represents a growing shift towards technology-driven personalized fashion that eliminates traditional retail and customization processes.
Australian fashion technology company THDR Group has launched Neuono, a smartphone app that uses AI and 3D body scans to produce tailor-made garments without customers having to visit stores or attend fittings.
Dynamic Business spoke with Sean Fagan, co-founder and technology lead at THDR Group, to discuss how the platform is combining fashion with technology, following the 2021 launch of their luxury menswear label THEODORE and its AI sizing app, PocketTailor.
Multiple AI systems
The technology behind Neuono integrates various AI platforms with proprietary systems developed by THDR Group. In our interview, Fagan explained the technical basis underlying the app’s capabilities.
“Neuono is powered by technology we developed at THDR Group, and the AI sizing app PocketTailor,” says Fagan. “It brings together leading AI models from OpenAI and Google with our own proprietary technology, including 3D body mapping and our generative AI engine, SenseThread.”
The process begins when users complete a body scan with their smartphone. The app analyzes multiple data sources to generate personalized clothing recommendations.
“When a user completes their scan, the app builds a digital 3D model of their body and then analyzes their style preferences, local climate and demographic information based on what the user enters into their account, to suggest designs that really make sense to them,” Fagan explains. “The AI looks at everything from global fashion trends on the internet to the individual tastes reflected in the user’s social media profiles and followers, to produce a tailor-made garment, complete with AI-generated images of the user and detailed descriptions.”
The resulting output aims to tailor clothing to individual circumstances beyond just physical measurements.
“The result is clothing that not only fits your measurements, but also your lifestyle and personality,” says Fagan.
Millimeter-accurate measurements
A key technical challenge for any smartphone-based body scanning system is achieving measurement accuracy comparable to traditional customization methods. Professional tailors typically take detailed manual measurements, a process that requires training and physical presence. When we asked Fagan about accuracy, he claimed that their technology can replicate this precision digitally.
“The 3D body mapping captures more than a hundred precise data points from just a few smartphone photos, within millimeters of what a professional tailor would record in person,” says Fagan. “It’s the same level of precision, but now available to everyone, everywhere, without adjustments or store visits.”
Once users complete their design in the app, the garment goes into production as a made-to-order item, with shipping direct to the customer. Fagan describes this as modernizing traditional tailoring practices rather than replacing them completely.
“Once your design is complete, the garment is made to order and shipped directly to your door,” he says. “With Neuono, we wanted to bring the craftsmanship of traditional tailoring seen at THEODORE into the modern age, making it faster, easier and more accessible, while still delivering a luxury-level fit.”
Unlimited creative possibilities
In addition to accurate dimensions, Neuono offers extensive customization options. Users enter the desired clothing type and the system generates designs that incorporate personal style preferences, body measurements and environmental factors.
“It’s a completely personal experience,” says Fagan. “After the scan, users can enter what they want, for example a relaxed linen blazer or a stylish tuxedo jacket, and the AI will generate a unique design based on their preferences, measurements and even their local weather.”
The app provides visual feedback before physical production occurs. Users can see AI-generated images of themselves wearing the suggested garment and make adjustments to the design in real time.
“The app then shows an AI image of the user wearing the garment, so he or she can adjust things like cut, fabric or color in real time,” Fagan explains. “Behind the scenes, Neuono can choose from more than 70 billion combinations of fabrics, linings, threads and buttons, so the creative possibilities are virtually limitless.”
The scale of possible combinations far exceeds what traditional retail or even bespoke tailoring operations typically offer. Fagan positions this technological capability as a solution to fundamental problems within the fashion industry.
“We built Neuono to solve two of fashion’s biggest challenges: poor fit and overproduction,” he says. “By designing everything custom and custom, we reduce waste and completely reimagine the customer experience.”
The made-to-order model eliminates the need to speculatively produce inventory, potentially reducing the waste associated with unsold inventory. It also aims to solve the fit issues that arise when customers purchase ready-to-wear clothing in standard sizes.
“This technology makes the fashion possibilities limitless,” says Fagan. “For one coat, Neuono can choose from more than 70 billion combinations of fabrics, linings, threads and buttons. That level of personalization simply did not exist in ready-to-wear fashion until now.”
Several early adopters
Since launching in three countries, Neuono has attracted users with different motivations to try AI-generated custom clothing. The app is currently available via the App Store and Google Play in Australia, the UK and the US.
When we asked about adoption rates, Fagan shared early stats from the platform’s launch.
“We’ve seen over 10,000 downloads so far across Australia, UK and the US, with a very diverse mix of users,” reports Fagan. “There are early adopters who like to experiment with AI design, and others who just want perfectly fitting clothes without the hassle of shopping or customization.”
Early demographic patterns show a concentration among younger users, with more female than male users, although the geographic spread is more evenly spread across available markets.
“The demographic mix for now is mostly 18 to 25 year olds, more women than men, but geographically it’s a real mix of people from all over the world,” says Fagan.
Bespoke garments cost an average of $400 AUD, with the final price depending on the specific fabric and design choices users make in the app. The price point positions Neuono between mass-market ready-to-wear and traditional, high-end, bespoke tailoring services.
Fagan describes the technology as streamlining access to custom clothing that was previously more time-consuming and expensive to obtain.
“Neuono streamlines the entire process of creating custom clothing, making it easier, faster and more accessible,” he says. “We’ve always believed there had to be a better way to bring customization into the modern age. That’s why we built one, intuitive enough for anyone to use, powerful enough to deliver high-quality results.”
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