The price you set can make (or break) your sales.

The price you set can make (or break) your sales.

There is one decision you will make when you sell that will determine whether your house sells quickly or whether it stays put. Whether buyers make an offer or scroll past it. Whether you walk away with the maximum return, or lower the price later.

And that’s yours asking price.

The #1 mistake salespeople make today: Relying on the wrong number

If you’re considering moving and trying to figure out what your home might sell for, it’s tempting to start with an online home valuation tool. They are fast, free and easy. And you don’t have to talk to anyone. But here’s the problem: they don’t know your house.

And that can be a bigger disadvantage than you think.

Where online estimates fall short

Online tools often lag behind the market. They look in the rearview mirror and rely on closed sales and delayed information. And in that sense they use incomplete data.

This should not be missing from the way these systems are built. Some information is simply not available online. Bank rate explains:

While these tools can be a useful starting point, keep in mind that they typically don’t provide the most accurate pricing. Algorithms can only rely on the available information; they cannot take into account things like the condition of a home or renovations made since the last public information update.”

They can’t see:

  • The unique features that make your home special
  • All the work you’ve done to keep it in good condition
  • Or how desirable your specific neighborhood is now

So while they may do a good job in some cases, they may not be as accurate as a local officer on the ground day in and day out.

In a market where buyers have more options, a seemingly small margin of error can cost you thousands of dollars if you price too low, or weeks of lost momentum and time if you price too high.

If you want to sell for the most money and in the shortest amount of time, you don’t want to do that quickly answer to the question of how to price your home. You want the right An.

That’s why today’s smartest homeowners don’t rely on algorithms when it really matters. They rely on people, especially trusted local agents.

What an expert agent brings to the table

According to 1000WATTsellers overwhelmingly believe real estate agents have the best insight into the true value of a home, much more than any automated tools.

That trust is not accidental. If Bank rate it says:

“A professional appraiser or real estate agent can personally visit the home, assess both the neighborhood as a whole and the individual home, conduct more thorough market research and consider subjective details.”

And those details are important. An experienced local agent doesn’t just collect reports. They know what’s happening now:

  • What buyers pay this monthnot last month, or even last year
  • How your home compares to the current competition in your neighborhood
  • Which features add value based on what buyers are willing to pay for today
  • How to price your home to create urgency in this market

And once an agent steps into your home, your online estimate may actually be less than your value. So if you stick with the estimate you got online, you’re essentially leaving money on the table. And no one wants that.

In short

While online tools can give you a rough starting point, only a local expert can give you a price actually works.

If you want to find the right number for your home, not just the easiest one to find, contact a local real estate agent.






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