Use code MUSCLE for $10 off tickets. Valid until 1/9/26 at 8pm PT.
The countdown has begun. From January 10-11, the LA FitExpo returns for its 22nd year to the South Hall of the Los Angeles Convention Center, bringing two days of non-stop energy, elite competition and fitness culture to its absolute peak.
With over 15 incredible competitions (all free with your ticket), performances from today’s biggest fitness influencers and legendary icons, plus immersive experiences you won’t find anywhere else, LA FitExpo is where the fitness world truly comes alive and where everyone is welcome!
Meet the influencers, athletes and legends
From viral sensations to all-time greats, the LA FitExpo lineup is stacked:
- Influencers and Athletes: Sam Sulek, The Tren Twins, Kai Greene, Lean Beef Patty, Scotty K Fitness, Luke DePaolo, Luke Elsman, Joey Swoll, Mike O’Hearn & SO MUCH MORE.
- Bodybuilding Legends: Phil Heath, Ronnie Coleman, Jay Cutler, Lee Priest and many more iconic names.
Whether you’re there to meet your favorites, take photos or feel the motivation firsthand, this is your chance.

15+ live competitions and events not to be missed
The LA FitExpo features wall-to-wall action across multiple stages and arenas, including:
- Fit X Battle for LA (NEW!) – A cosplay fitness competition where fitness meets fantasy, with multiple categories open to all participants.
- USPA Powerlifting
- Ultimate arm wrestling
- Strong man
- NPC muscle
- NPC Muscle Naturals
- Dot Muay Thai
- MAS Wrestling
- Point boxing sparring circuit
- Jiu Jitsu Tournament
- Arm lifts in the training room
- Monkey games
- Creative forms circuit
- World sport karate
- ICFM MMA
- WCO Freestyle Games
- Battle of the beams
- Plus participant challenges, interactive competitions and more!
Regardless of your sport or if you’re just here to watch, it’s non-stop adrenaline all weekend long.

The X Lounge: where VIP meets the next level
The highly sought-after X Lounge rolls out the red carpet…literally, for invited guests and a limited number of upgraded ticket holders. X Lounge benefits include:
- X-PRESS Early Entry (9:30 AM PT) – Get in early and beat the crowds
- Walk the FitExpo Red Carpet with a professional step-and-repeat photo
- Photo selfies with top athletes and influencers.
- More intimate meet-and-greet experiences
- Free swag bag valued at $150+
- FREE FitExpo branded T-shirt
- Tons of samples, freebies and giveaways
- Bite and nibble throughout the day to provide you with fuel and energy.
VIP access. Increased vibrations. Unforgettable moments.
Exclusive experiences you won’t see anywhere else.
The LA FitExpo goes beyond the competition with immersive, unique attractions:
- Sifu Singh: “Riding the Fire Horse – How to Move with Power and Precision in 2026”
- Unfiltered: Ask, Lift & Repeat – A raw, interactive Q&A with your favorite fitness influencers.
- Healthy Cooking and Nutrition Segments: starring celebrity chef Chef Mareya, who will also appear on the upcoming season of Next Level Chef.
Don’t miss the hype
From legendary athletes and viral influencers to elite competitions, VIP experiences and unforgettable energy, the LA FitExpo is the most action-packed fitness event of the year.
January 10–11. Los Angeles Convention Center.
The hype is real and this is a weekend you don’t want to miss.
Buy tickets now!
This article is a paid advertisement from our sponsor. The views and statements expressed are those of the sponsor and do not necessarily reflect those of Muscle & Fitness or its editorial staff.
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