It is said that the cover of Time Magazine is the most important real estate in journalism. For more than 100 years, the covers of the publication have helped to capture the news every week in one arresting image.
With the help of the now iconic red border, the covers can be shocking, controversial and always to think.
DW Pine, the creative director of the magazine, is the man responsible for bringing these covers since 2001. He has put some of the world’s most recognizable faces on the front page of Time, including Steve Jobs, Vladimir Putin, Barack Obama and Pope Francis.
Pine, who has assigned more than 1,000 covers from Time, said ABC News Breakfast that the sitting American President Donald Trump has created a unique challenge for the magazine.
Donald Trump on the cover of Time Magazine on 27 May 2024. ((Philip Montgomery / Time))
“We have an interesting relationship with him,” he said. “He said famous that he only loves about 25 percent of the time of time, so from where I am, I think that is actually pretty good.”
Pine says that the magazine Trump’s second term is approaching differently than his first.
“The first term … we had never seen anyone like him in the United States as the president, at least not in modern times. So we presented the visuals in the same way. Many scandals, lots of chaos.”
The favorite Trump cover from Pine is the publication ‘Nothing to See here’ of the magazine from 27 February 2017, just after being inaugurated for the first time. It portrays Trump that is housed in a thunderstorm in the middle of the Oval Office.
Time Magazine’s Cover of 27 February 2017. ((Tim O’Brien / Time))
“What is great about this cover is that it is a perfect place for a time cover to be,” says Pine.
“If you are an opponent of the president, look at it and see all the chaos he has made. And if you are in favor of him, you see how determined he is sitting behind the determined desk while all chaos rains around him.”
Pine also collaborated with artist Edel Rodriguez to produce the cover of 22 August 2016, entitled ‘Meltdown’, who attracted global attention.
The number of the time of August 22, 2016. ((Edel Rodriguez / Time))
“We have done eight different covers that were only these single orange and yellow take. We used that quite a bit. It is a difficult balance because you have to treat it with respect.
“I actually looked back at some of the old covers and how we have treated presidents for the past 100 years and made sure that we were still in accordance with the treatment of the office with respect, although he was probably the most and is still a different type of president for the United States.”
Under Pine, time also ran his ‘Aisha’ coverage on August 9, 2010, who displays an 18-year-old woman from Afghanistan, whose nose was cut off by the Taliban.
Pine says it was a “very important” image for the magazine.
The cover of the number of 9 August 2010 from Time Magazine contains a photo of Aisha, an 18-year-old Afghan woman with a mutilated nose. ((Jodi Bieber / Time))
“It’s really, very difficult to look at,” he told News Breakfast.
“She tried to flee offensive in -laws. The story was not really told at the time.
“The editor -in -chief, Rick Stengel, went to child psychologists at the time to ensure that what we did was good, that when children saw this image, they would be good with it.
“It was important for us to put that there, although the Visual was very difficult to look at.”
What is it about making a time cover?
DW Pine first employed as a designer director in 1998 before he became creative director in 2010 and supervised a staff of art directors, designers and researchers.
He says that every morning starts with a staff meeting where the biggest news stories of the day and the current events are discussed. Those meetings inform who or what, the cover of the magazine will adorn every week.
Pine says that choosing a change is a weekly challenge that he loves, and one that ultimately helps readers “to crystallize this complicated world in which we live”.
“You come together and consider what the important news of the day is. And from there the editor -in -chief and others and others decide who the person is.
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“We tell many stories through people. We have found that their lives and experiences are a great way to be able to tell the complicated stories of today and to be able to create a real visual stories that is what is important for a time stroke.”
Pine says that the daring covers of the magazine today are even more important than when time was founded in 1923 and calls it a “dream job”.
“I think people nowadays really need a trusted news source,” he says.
“I am going to work with some of the world’s best artists and photographers to help us fill this canvas every week.
“That teamwork, that collaboration process … It really makes it fun to do.”
DW Pine will talk about his career and creative process in Vivid Sydney on 29 May.
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