Min look #14 – Vintage ball
Selling clothes via the second-hand app Vinted has quickly become a popular and sustainable way to clean out the wardrobe and earn some extra money at the same time. And it’s no longer just a solution to give someone else’s old clothes new life; it has become a huge phenomenon on Tiktok with many devoted followers. The hashtag #vinted has nearly a million clips, with people sharing everything from their best shopping tips to tricks for creatively packaging and shipping their clothes. The final discussion is about whether or not it is okay to send clothing in brown compost bags.
In other words, Vinted has become both a hobby and a sport for many, and understanding what buyers are looking for and optimizing accordingly can make a big difference, and of course – extra value for money. Anja Forsnor, who has extensive experience in both buying and selling on Vinted, tells ELLE that she is convinced that with the right trick it is easy to sell clothes on the app. Being successful on Vinted requires more than just posting a photo and a price.
Beautiful, clear images help you stand out from the crowd
Anja Forsnor
– Stylish, clear images, good quality clothing and lots of publications often help you stand out from the crowd, says Anja.
Images in particular are central to Vinted, because the entire app is based on a long stream of images, and that is where it is important to generate interest to find potential buyers. Anja emphasizes how important it is to spend some extra time on the images.
– Always photograph in daylight, neatly hung on a hanger or weight, against a neutral surface or background. It’s good to have lots of photos so you can see all the details, I always take photos of the size, brand and material label. Use a clothes roller and steamer to brighten the garment if necessary, she continues.
Anja not only sells via the app, but also buys a lot, both for herself and for her children. And Anja, as a buyer and seller, has experienced how important it is to build a relationship with her buyers, and to get good reviews as a seller.
– As a seller, it helps to answer any questions quickly and ship the package as soon as possible after the sale. Satisfied buyers give a good review, and I also look at that when I make a purchase on Vinted.
Coming from the wear and tear culture in fashion and instead circular shopping is appreciated by many at Vinted. It has become cool to find bargains in other people’s wardrobes, and Anja tells us that even as a buyer she has a tactic to replenish the wardrobe with what she is missing.
– I usually start clearing out for each season and sell it first before buying a new one. I always have watches in the app from different brands or products I’m looking for, she says, adding that some of her best finds at Vinted are boots and jeans from Toteme and a vintage leather jacket.
A final trick of the expert is to release many garments of the same type or size to increase the chance of additional sales. Anja herself uses ‘bundle discounts’, which means that the buyer receives a discount if she clicks through more items of clothing.
– It is smart to post goods that match each other at the same time. I sell some children’s clothes and if I post x number of clothes in the same size, it often happens that the same person buys several clothes and sometimes everything. It is very convenient to be able to send the same package to one and the same buyer, Anja concludes.
so you can take good photos for the winter
Good photos are essential to stand out on Vinted or other second-hand apps. ELLE lists the best tips for taking striking photos.
1. Show the entire garment
Make sure the entire garment is visible in the first image; this is the garment that will be visible in the feed. For example, if you’re selling a maxi dress, preferably show the entire length in a full-body photo. You can upload up to twenty images in each ad. So use this and show the garment from all different angles. Close-ups of size and washing advice labels and unique details are an extra plus in the edge that is appreciated by many.
2. Shoot in daylight
Beautiful photos appeal to more buyers, and daylight is definitely the best to capture the garment in the best possible way. Avoid flashing or taking photos under a lamp at night; This often makes the garment look less attractive and the color may differ from reality.
3. Use a neutral background
A simple, understated background makes your garment stand out and gives the images a more professional impression. Feel free to choose a background color that contrasts with the garment, so that the garment is even more visible.
4. Stylish presentation
Hang the garment on a hanger, take a clear photo in the mirror, or use a test dummy if you have the option. If you don’t want to show the face, you can crop the image. A neat presentation that makes it clear what the garment looks like will maximize your chances of increasing revenue on the app.
5. Be clear and show flaws
Clarity is the key to getting good reviews and reducing the risk of bad reviews. Be sure to show if the garment is defective in any way and honestly state what is missing or broken.
Minus look #4 – Verona Farrell
Sales tips – how to make more money with wine
Once the images are ready, there are several clever tricks to increase your sales on Vinted. ELLE lists eight proven tricks.
1. Set the correct price
Setting a realistic price is crucial for selling on Vinted. If you set the price too high, there is a risk that no one will want to buy, because shipping costs and buyer protection are added to the price of the garment. Check what similar garments have sold for in the past and use that to set a starting price on the market. Keep in mind that buyers have the opportunity to negotiate, and you can also lower the price yourself if someone likes your garment – if you want to sell faster.
2. Create bundle discounts
In the app you can give a package discount, for example 10% discount for two items of clothing, 15% for three items of clothing and so on. It makes it more attractive for buyers to click home more items from your wardrobe and increases the chance of more sales – and more income for you!
3. Add little by little
If you have multiple items of clothing to sell, it’s wise to post a few at a time rather than publishing everything at once. Posting three or four items per day means you’ll appear in the news feed more often, making it more likely that buyers will find your ads.
4. Group in the same size
Add multiple items of the same size at the same time. Many buyers are more likely to click on more items from the same seller if they have the opportunity to save on shipping costs.
5. Promote and renew advertisements
If your ad has been online for a while and you haven’t managed to get the garment sold, it may be worth giving it a boost, i.e. buying or editing extra exposure to attract new stakeholders. If you edit an existing ad – for example, change the price or description – you will be noticed by Vinted’s algorithm, giving you extra visibility completely free.
6. Be active and use keywords
By being active on the platform, for example by liking other people’s products or making purchases yourself, your profile can become more visible to others. In the ads it is wise to use trendy hashtags and keywords (for example, some that are trending on Vinted are #y2k, #vintage). This way your ads will appear in more searches.
7. Publish ads when most people are active
To maximize sales opportunities, try posting new ads in the evening when many people are free and have a chance to scroll through Vinted.
8. Pay on time
Many purchases are made the days after payment. If you want to increase your chances of earning a higher income, try saving your best ads until after the 25th so you can sell at the best price.
#expert #earn #money #Vinted